U.S. Small Business Credit Card Study
This study was created to provide small business customers with unbiased decision support based on feedback from their peers who use credit cards for business purposes. The study also provides issuers with a clear distillation of the voice of small business decision makers so they can understand what these unique customers want, need, and expect.
Business credit card issuers may have a blind spot when it comes to the product itself. Basics like credit card terms and benefits and services show room for improvement. That’s important because these perks are the keys to new customer acquisition and existing customer retention–areas where business credit card issuers have a clear weak spot.
We pinpoint the factors that matter most to small business owners and financial decision-makers. The study sets a quality benchmark for the industry and provides a thorough understanding of today's small business cardholders' needs, expectations, and desires.
2022 U.S. Publish: November 30, 2022
2022 U.S. Press Release: December 8, 2022
*Subject to Change
2022 U.S. PROFILED BRANDS
- American Express
- Bank of America
- Capital One
- U.S. Bank
- Wells Fargo
Customized executive presentation and strategy session that gives you data-driven, actionable recommendations for achieving your strategic business goals
- You will meet with our industry experts who will deliver the study results using a presentation that will bring the data to life. We will clearly show the relevance of our findings to your business with tailored guidance that will make your subscription immediately useful to management and frontline employees alike. You’ll leave your presentation confident in your power to solve problems and generate and refine innovations for customer satisfaction and experience.
The J.D. Power subscriber experience has been upgraded
- Data and analytical tools for performance insights and competitive comparisons including access to PowerSource, J.D. Power's new interactive data platform, designed to improve the user experience and better serve the clients who use it. PowerSource offers visually engaging data, dynamic online reports and dashboards, enhanced report exports and much more. Check out our frequently asked questions article to learn more
Executive Overview Dashboard
- Think “Scorecard” – Top Line findings, Index/Factors, Loyalty/Advocacy, KPI performance
Detailed Results Dashboard
- Generally contains multiple reports, organized by factor. This is where a deeper level of detail is available including diagnostics, comparisons to competitors, additional filters etc.
Cross Table Tool
- Cross tabulation module that includes all client-facing data on the site which allows the user to customize data runs and analysis
- Open answer module that allows users to view verbatims at a respondent level with selected filters and/or additional columns of data and search on keywords or themes
- Static, downloadable content. Most commonly; Executive Briefing, Questionnaire, Methodology, User Guides, Index Calculators, KPI simulators, and Client data files (SPSS or Excel).
Executive briefing document highlighting key trends and insights across the industry
- J.D. Power is constantly immersed in understanding what is happening in your marketplace—and with your competition. We track the competition so you don’t have to. Get independent, objective recommendations that keep you ahead of the pack.
Brand-level scorecards benchmarking each profiled company’s performance compared with the industry across key drivers of satisfaction, loyalty, and advocacy metrics
- Scorecards help you understand how brands compare to the industry and cross-industry. We help you understand where efforts should be focused, and the specific actions needed for greatest positive impact on customer experience and business results.
The complete study data file with consumer survey responses
- We source current data from real customers so you can understand dynamic customer expectations, and sudden/unexpected changes in product quality and be at the forefront of trends.
- Loyalty metrics such as NPS®