By measuring the experiences of customers from the largest financial institutions, we quantify the impact of advice and financial health support on customer loyalty. JD Power provides insights on how to target better education, support, and tools that move the needle.
- Fine-tune your communication relevance.
- Understand how technology can be used to help customers stay honest regarding their financial health and stick with their goals.
- Gain continuous access to customer feedback and competitive market benchmarks.
The JD Power Financial Health and Advice Satisfaction Study and Monthly Polaris Report are available in the U.S. and Canada.
Benefits
Why subscribe?
A subscription to this study provides profiles of the financial literacy and wellness of retail customers and offers insights to help financial institutions better target education, support, and tools that improve customer financial health.
Why subscribe?
A subscription to this study provides profiles of the financial literacy and wellness of retail customers and offers insights to help financial institutions better target education, support, and tools that improve customer financial health.
Understand the demand for advice and financial health services
Financial Health and Advice Satisfaction Study
- Annual assessment and benchmark that examines banking and credit card customers through the lens of financial health
- Customers rate the performance of their primary bank and their primary credit card provider at supporting their personal financial health and literacy.
-
Customers surveyed in this analysis answer questions about:
- Products with Bank
- Financial Health Profiles
- Primary Retail Bank
- Primary Credit Card Provider
- Overall Support of Financial Health
- Channels of Communication and Interaction
- Satisfaction with Advice/ Guidance Received
- Deep Demographic Profiles
Complementary Polaris Report
Continuous research that provides monthly insights on the current state of customer behaviors regarding their financial health and literacy.
- Battery of ~30 questions with ~10 of which may change monthly to reflect market changes
- 4,000 consumers surveyed each month
- Reports are delivered throughout the subscription year—12 monthly Polaris surveys.
Financial Health and Advice Satisfaction Study
- Annual assessment and benchmark that examines banking and credit card customers through the lens of financial health
- Customers rate the performance of their primary bank and their primary credit card provider at supporting their personal financial health and literacy.
-
Customers surveyed in this analysis answer questions about:
- Products with Bank
- Financial Health Profiles
- Primary Retail Bank
- Primary Credit Card Provider
- Overall Support of Financial Health
- Channels of Communication and Interaction
- Satisfaction with Advice/ Guidance Received
- Deep Demographic Profiles
Complementary Polaris Report
Continuous research that provides monthly insights on the current state of customer behaviors regarding their financial health and literacy.
- Battery of ~30 questions with ~10 of which may change monthly to reflect market changes
- 4,000 consumers surveyed each month
- Reports are delivered throughout the subscription year—12 monthly Polaris surveys.
Key Dates
2026 U.S. Financial Health and Advice Satisfaction Study Milestones
Field Start: March 2025
Wave 1 Publish: October 28, 2025
Wave 2 Publish: May 21, 2026
Press Release: May 27, 2026
2026 Canada Financial Health and Advice Satisfaction Study Milestones
Field Start: January 2026
Publish: June 17, 2026
Press Release: June 25, 2026
2027 U.S. Financial Health and Advice Satisfaction Study Milestones
Field Start: March 2026
Wave 1 Publish: October 27, 2026
Wave 2 Publish: May 20, 2027
Press Release: May 26, 2027
2026 U.S. Financial Health and Advice Satisfaction Study Milestones
Field Start: March 2025
Wave 1 Publish: October 28, 2025
Wave 2 Publish: May 21, 2026
Press Release: May 27, 2026
2026 Canada Financial Health and Advice Satisfaction Study Milestones
Field Start: January 2026
Publish: June 17, 2026
Press Release: June 25, 2026
2027 U.S. Financial Health and Advice Satisfaction Study Milestones
Field Start: March 2026
Wave 1 Publish: October 27, 2026
Wave 2 Publish: May 20, 2027
Press Release: May 26, 2027
Press Release & Award Information
JD Power will issue a national press release that will highlight key findings and trends from the stud(ies) and includes top-to-bottom rankings of the brands in the study that meet JD Power’s predetermined research criteria. The brand(s) that ranks highest in each of the segments profiled and meets predetermined award criteria will have the opportunity to leverage their award publicly through the JD Power award licensing program, which requires subscribing to the study as a prerequisite.
Read the latest press release
U.S. Retail Banking Advice Press Release
CA Retail Banking Advice Press Release
See how our Awards make an impact.
U.S. Retail Banking Advice Satisfaction Study Award Information
Canada Retail Banking Advice Satisfaction Study Award Information
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
JD Power will issue a national press release that will highlight key findings and trends from the stud(ies) and includes top-to-bottom rankings of the brands in the study that meet JD Power’s predetermined research criteria. The brand(s) that ranks highest in each of the segments profiled and meets predetermined award criteria will have the opportunity to leverage their award publicly through the JD Power award licensing program, which requires subscribing to the study as a prerequisite.
Read the latest press release
U.S. Retail Banking Advice Press Release
CA Retail Banking Advice Press Release
See how our Awards make an impact.
U.S. Retail Banking Advice Satisfaction Study Award Information
Canada Retail Banking Advice Satisfaction Study Award Information
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
Make decisions with confidence.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Profiled Brands
2026 U.S. Banking Profiled Brands - Financial Health Support
- Bank of America
- BMO
- Capital One
- Chase
- Citi
- Citizens Bank
- Fifth Third Bank
- First Citizens Bank
- First Horizon Bank
- Flagstar Bank
- Huntington
- KeyBank
- M&T Bank
- PNC
- Regions Bank
- Santander
- TD Bank
- Truist
- U.S. Bank
- Wells Fargo
2026 U.S. Banking Profiled Brands - Retail Advice
- Bank of America
- BMO
- Capital One
- Chase
- Citi
- Citizens Bank
- Fifth Third Bank
- First Citizens Bank
- First Horizon Bank
- Flagstar Bank
- Huntington
- KeyBank
- M&T Bank
- PNC
- Regions Bank
- Santander
- TD Bank
- Truist
- U.S. Bank
- Wells Fargo
2026 U.S. Credit Card Profile Brands - Financial Health Support
- Bank of America
- American Express
- Barclays
- Capital One
- Chase
- Citi
- Credit One Bank
- Discover
- Fifth Third Bank
- FNBO
- Goldman Sachs
- Merrick Bank
- Navy Federal Credit Union*
- PNC
- Premier Bankcard
- Synchrony
- TD Bank
- Truist
- U.S. Bank
- USAA*
- Wells Fargo
*Profiled but not ranked
2026 U.S. Credit Card Profiled Brands – Retail Advice
- Bank of America
- American Express
- Barclays
- Capital One
- Chase
- Citi
- Credit One Bank
- Discover
- Fifth Third Bank
- FNBO
- Goldman Sachs
- Merrick Bank
- Navy Federal Credit Union*
- PNC
- Premier Bankcard
- Synchrony
- TD Bank
- Truist
- U.S. Bank
- USAA*
- Wells Fargo
*Profiled but not ranked
2026 Canada Banking Profiled Brands – Financial Health Support
- BMO
- CIBC
- RBC
- Scotiabank
- TD
2026 Canada Banking Profiled Brands – Retail Advice
- BMO
- CIBC
- RBC
- Scotiabank
- TD
2026 Canada Credit Cards Profiled Brands – Financial Health Support
- BMO
- CIBC
- RBC
- Scotiabank
- TD
- Desjardins
2026 Canada Credit Cards Profiled Brands – Retail Advice
- BMO
- CIBC
- RBC
- Scotiabank
- TD
- Desjardins
2027 U.S. Banking Profiled Brands - Financial Health Support
- Bank of America
- BMO
- Capital One
- Chase
- Citi
- Citizens Bank
- Comerica Bank
- Fifth Third Bank
- First Citizens Bank
- First Horizon Bank
- Flagstar Bank
- Huntington
- KeyBank
- M&T Bank
- PNC
- Regions Bank
- Santander
- TD Bank
- Truist
- U.S. Bank
- Wells Fargo
2027 U.S. Credit Card Profiled Brands - Financial Health Support
American Express
Bank of America
Barclays
Capital One
Chase
Citi
Credit One Bank
Discover
Fifth Third Bank
FNBO
Goldman Sachs
Merrick Bank
Navy Federal CU*
PNC
Premier Bankcard
Synchrony
TD Bank
Truist
U.S. Bank
USAA*
Wells Fargo
*Profiled but not ranked
2027 U.S. Banking Profiled Brands - Retail Advice
- Bank of America
- BMO
- Capital One
- Chase
- Citi
- Citizens Bank
- Comerica Bank
- Fifth Third Bank
- First Citizens Bank
- First Horizon Bank
- Flagstar Bank
- Huntington
- KeyBank
- M&T Bank
- PNC
- Regions Bank
- Santander
- TD Bank
- Truist
- U.S. Bank
- Wells Fargo
2027 U.S. Credit Card Profiled Brands - Retail Advice
American Express
Bank of America
Barclays
Capital One
Chase
Citi
Credit One Bank
Discover
Fifth Third Bank
FNBO
Goldman Sachs
Merrick Bank
Navy Federal CU*
PNC
Premier Bankcard
Synchrony
TD Bank
Truist
U.S. Bank
USAA*
Wells Fargo
*Profiled but not ranked
2026 U.S. Banking Profiled Brands - Financial Health Support
- Bank of America
- BMO
- Capital One
- Chase
- Citi
- Citizens Bank
- Fifth Third Bank
- First Citizens Bank
- First Horizon Bank
- Flagstar Bank
- Huntington
- KeyBank
- M&T Bank
- PNC
- Regions Bank
- Santander
- TD Bank
- Truist
- U.S. Bank
- Wells Fargo
2026 U.S. Banking Profiled Brands - Retail Advice
- Bank of America
- BMO
- Capital One
- Chase
- Citi
- Citizens Bank
- Fifth Third Bank
- First Citizens Bank
- First Horizon Bank
- Flagstar Bank
- Huntington
- KeyBank
- M&T Bank
- PNC
- Regions Bank
- Santander
- TD Bank
- Truist
- U.S. Bank
- Wells Fargo
2026 U.S. Credit Card Profile Brands - Financial Health Support
- Bank of America
- American Express
- Barclays
- Capital One
- Chase
- Citi
- Credit One Bank
- Discover
- Fifth Third Bank
- FNBO
- Goldman Sachs
- Merrick Bank
- Navy Federal Credit Union*
- PNC
- Premier Bankcard
- Synchrony
- TD Bank
- Truist
- U.S. Bank
- USAA*
- Wells Fargo
*Profiled but not ranked
2026 U.S. Credit Card Profiled Brands – Retail Advice
- Bank of America
- American Express
- Barclays
- Capital One
- Chase
- Citi
- Credit One Bank
- Discover
- Fifth Third Bank
- FNBO
- Goldman Sachs
- Merrick Bank
- Navy Federal Credit Union*
- PNC
- Premier Bankcard
- Synchrony
- TD Bank
- Truist
- U.S. Bank
- USAA*
- Wells Fargo
*Profiled but not ranked
2026 Canada Banking Profiled Brands – Financial Health Support
- BMO
- CIBC
- RBC
- Scotiabank
- TD
2026 Canada Banking Profiled Brands – Retail Advice
- BMO
- CIBC
- RBC
- Scotiabank
- TD
2026 Canada Credit Cards Profiled Brands – Financial Health Support
- BMO
- CIBC
- RBC
- Scotiabank
- TD
- Desjardins
2026 Canada Credit Cards Profiled Brands – Retail Advice
- BMO
- CIBC
- RBC
- Scotiabank
- TD
- Desjardins
2027 U.S. Banking Profiled Brands - Financial Health Support
- Bank of America
- BMO
- Capital One
- Chase
- Citi
- Citizens Bank
- Comerica Bank
- Fifth Third Bank
- First Citizens Bank
- First Horizon Bank
- Flagstar Bank
- Huntington
- KeyBank
- M&T Bank
- PNC
- Regions Bank
- Santander
- TD Bank
- Truist
- U.S. Bank
- Wells Fargo
2027 U.S. Credit Card Profiled Brands - Financial Health Support
American Express
Bank of America
Barclays
Capital One
Chase
Citi
Credit One Bank
Discover
Fifth Third Bank
FNBO
Goldman Sachs
Merrick Bank
Navy Federal CU*
PNC
Premier Bankcard
Synchrony
TD Bank
Truist
U.S. Bank
USAA*
Wells Fargo
*Profiled but not ranked
2027 U.S. Banking Profiled Brands - Retail Advice
- Bank of America
- BMO
- Capital One
- Chase
- Citi
- Citizens Bank
- Comerica Bank
- Fifth Third Bank
- First Citizens Bank
- First Horizon Bank
- Flagstar Bank
- Huntington
- KeyBank
- M&T Bank
- PNC
- Regions Bank
- Santander
- TD Bank
- Truist
- U.S. Bank
- Wells Fargo
2027 U.S. Credit Card Profiled Brands - Retail Advice
American Express
Bank of America
Barclays
Capital One
Chase
Citi
Credit One Bank
Discover
Fifth Third Bank
FNBO
Goldman Sachs
Merrick Bank
Navy Federal CU*
PNC
Premier Bankcard
Synchrony
TD Bank
Truist
U.S. Bank
USAA*
Wells Fargo
*Profiled but not ranked
Contact Us Today
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.