How JD Power Became a Global Leader in Insights, Data & Analytics

1970’s

The Wall Street Journal reports Mazda's Wankel engine problems, based on data from one of the first JD Power independently funded surveys and JD Power gains national prominence for its voice of the customer data

The Dealer Attitude Study (DAS) launches, giving the firm credibility on retail and distributor issues and established a strong rapport with auto dealers

1980's

U.S. Automotive Customer Satisfaction Index (CSI) Study, U.S. Automotive Initial Quality Study (IQS) and U.S. Automotive Media Study launch, serving as the cornerstone of the firm's plan to expand to include independently funded syndicated studies

Subaru became the first automaker to advertise its JD Power rankings by running a commercial during Super Bowl XVIII. Since then, more than 200,000 television commercials and more than 2 billion print ad impressions refer to JD Power awards annually.

The first automotive syndicated study trophy award is issued by JD Power. Acura ranked highest in the 1989 U.S. Automotive Customer Satisfaction Index (CSI) Study

1990’s   

Power Information Network (PIN) launches bringing to market a unique, nationwide data collection system based on the gathering and analysis of daily new-vehicle retail transaction data from automotive dealerships across the United States

Expansion into automotive-adjacent industries, including Financial Services, Insurance and Utilities begins

2000's

JD Power continues to expand globally, adding offices in China, Europe and Mexico

Acquisition by Thoma Bravo combines JD Power and Autodata Solutions, two innovative and complementary automotive data companies with a shared vision of strengthening their value to clients and consumers

Over the years, JD Power has acquired several companies to expand its capabilities in data and analytics: 

• 2006: JD Power acquires Automotive Resources Asia
• 2015: JD Power acquires NADA Used Car Guide
• 2018: JD Power acquires National Appraisal Guides and NADAGuides.com
• 2020: JD Power acquires Trilogy Automotive, Inventory Command Center, and ALG
• 2021: JD Power acquires EpiAnalytics and Superior Integrated Systems (Darwin Automotive)
• 2022: JD Power acquires WePredict and Tail Light
• 2023: JD Power acquires ZappyRide
• 2024: JD Power acquires Autovista Group
• 2025: JD Power acquires Superior Integrated Auctions (SIA)