Study

U.S. New Autoshopper Study

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In today’s digital age, consumers research product information in a variety of different ways—and often at the click of a button. It’s critical for automotive manufacturers and third-party website companies to maximize the ability to engage with and assist shoppers in their search for new-vehicle information. It’s equally important to understand how shoppers utilize digital information on websites and apps through a variety of devices including smartphones and tablets—in order to determine the most effective ways to reach in-market shoppers effectively across the digital landscape.
 

The Solution

The JD Power U.S. New Autoshopper StudySM is a comprehensive analysis of automotive consumer shopping patterns across the traditional Internet, mobile Internet, and mobile apps. The study examines how shoppers use digital automotive information during their new-vehicle shopping process.

Study highlights include:

  • How shoppers use digital devices (computers, gaming consoles, smartphones, and tablets) and digital properties (websites and apps) to gather information prior to purchase
  • How far in advance of purchase they begin the shopping process
  • Which websites are visited most frequently and which sites are most useful during the shopping process
     

The Benefits

Study subscription will provide in-depth information that allows you to understand:

  • The percentage of new-vehicle shoppers who use digital information at industry, segment, make, and model levels
  • The impact and influence of digital information on new-vehicle purchase decisions
  • Which shoppers aren’t visiting your site and how to attract them to your site
  • How enhancements to OEM and dealer websites impact new-vehicle purchase decisions
  • The top information sources shoppers use and their importance in narrowing down the final vehicle selection
  • Demographic and psychographic profiles of Automotive Internet Users (AIUs), defined as buyers who use the Internet in their new-vehicle shopping process

JD Power’s research solutions enable automotive manufacturers and third-party website companies to target those performance activities that have a direct impact on ROI.
 

2024 Key Dates

  • Fielding: June-September 2024
  • Publish: October 22, 2024



(Information Updated 12.07.23)

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