The trusted symbol of excellence
Earning a JD Power Award reflects your organization’s commitment to delivering exceptional customer experiences. This page includes tools and guidance to help you share your recognition with confidence.
Earning a JD Power Award reflects your organization’s commitment to delivering exceptional customer experiences. This page includes tools and guidance to help you share your recognition with confidence.
Resources
Welcome to the Winner’s Circle Packet
This guide supports your licensing journey and helps you get the most from your JD Power Award. Inside, you’ll find checklists, best practices, merchandise options, and more.
This guide supports your licensing journey and helps you get the most from your JD Power Award. Inside, you’ll find checklists, best practices, merchandise options, and more.
Award program usage guidelines
These guidelines are for companies licensing JD Power Awards. While not exhaustive, they outline key standards for appropriate and brand-aligned use.
These guidelines are for companies licensing JD Power Awards. While not exhaustive, they outline key standards for appropriate and brand-aligned use.
Trophy Photography Templates
The trophy photography provided is designed to be customized in Adobe Photoshop using final, approved Adobe Illustrator .eps medallion and nameplate artwork. JD Power will provide the personalized medallion and nameplate via e-mail, after a signed agreement is received.
The trophy photography provided is designed to be customized in Adobe Photoshop using final, approved Adobe Illustrator .eps medallion and nameplate artwork. JD Power will provide the personalized medallion and nameplate via e-mail, after a signed agreement is received.
JD Power Award Merchandise
Commemorate your achievement and show your team appreciation with
JD Power Award Merchandise including trophies, label pins, apparel, and more. For questions or to order merchandise, please contact Erin Schilling at [email protected].
Commemorate your achievement and show your team appreciation with
JD Power Award Merchandise including trophies, label pins, apparel, and more. For questions or to order merchandise, please contact Erin Schilling at [email protected].
Best Practices
When possible, utilizing our data-backed best practices can help drive the greatest impact on customer consideration, recall, lift in trust, reliability, and brand appeal.
When possible, utilizing our data-backed best practices can help drive the greatest impact on customer consideration, recall, lift in trust, reliability, and brand appeal.
Contact the Team
Jessica Miller
Jessica Miller
Jeff Wear
Jeff Wear
Lindsay Wilson
Lindsay Wilson
Permissions Team
Permissions Team
Licensing FAQ
Can we share or reproduce the JD Power rank chart?
The rank chart(s) featured in JD Power press releases may not be used, shared, or reproduced.
Can the JD Power award be included alongside other awards/accolades and customer reviews/testimonials?
If promotional materials featuring the JD Power award also include non-JD Power recognitions and customer reviews/testimonials these must be clearly distinguished and sufficiently distanced from the JD Power award. Citations are required to clarify that the recognitions and customer reviews/testimonials are not part of the associated JD Power study or award.
Can we compare our ranking or performance against competitors in creative?
JD Power will not approve any ad that it believes is false, misleading, expressly or impliedly denigrating to specific competitors or other companies, or that uses the claim to substantiate a competitive advantage by comparison against a competitor. In many circumstances, competitors may not be named in the ad. No ranking charts may be used, except for one that shows the Licensee’s score and JD Power’s published industry average.
How can I promote my Factor or Dimensions performance in creative featuring the JD Power Award?
If a client ranked highest in a factor or dimension and has licensed promotional use, then Factor/Dimension performance (e.g., #1 for Trust) must be used with and appear after the primary award claim (e.g., #1 for Customer Satisfaction) and must be preceded by words such as “and”, “including”, “also”, etc. For example: #1 for Customer Satisfaction and customers rated us #1 for Trust. Note: Factor/Dimension claims may not be used independently.
WHAT ELEMENTS MUST BE PRESENT IN ALL CREATIVE THAT FEATURES THE JD POWER AWARD?
The following content requirements apply to all creative featuring JD Power Marks:
EXECUTION QUALITY
All images and videos must be legible and of a high resolution.
CLAIM LANGUAGE
Creative must feature a contracted claim language option. Please review your countersigned License Agreement for approved language.
BRAND IDENTIFICATION
The brand(s) can be identified via the following:
- The officially provided JD Power trophy
- If the trophy is not present, then the recognized brand can be identified via a logo or text before the contracted claim. Alternatively, if the brand is posting on their verified corporate social media channels, attribution is clearly established through their official handle. Similarly, featuring the claim prominently on the client's branded website or other owned digital properties also serves as clear identification.
AWARD MEASURE
JD Power leverages customer feedback and our proprietary index model to determine our rankings and awards. Customer Satisfaction and Quality are the most common measures used for award-eligible benchmark studies. All creative using JD Power Marks must include a contracted claim, which includes the measure for which the award was earned.
SEGMENT INDICATION
Some JD Power studies offer multiple segment or regional awards in the same industry where there are meaningful differences in the customer experience. To ensure that viewers understand the segment for which the advertised award was earned, the segment or region name must be indicated in creative.
SOURCE ATTRIBUTION
- Comparative award claims must be supported with attribution to JD Power.
- JD Power can be attributed as the source via one of the following:
- Trophy: Featuring the relevant JD Power trophy/trophies in creative.
- Text immediately following the claim (i.e., “- JD Power”, “according to JD Power”, “Awarded by JD Power”).
DISCLAIMER
All uses of JD Power Marks must feature appropriate disclaimer language. All disclaimers must be reasonably prominent at all times. Always reference the License Agreement to confirm the accuracy of claims and disclaimer language.
Celebrate Award Winning Performance
Discover how award-winning brands celebrate and recognize their teams for this incredible achievement!
Discover how award-winning brands celebrate and recognize their teams for this incredible achievement!
Let's Connect!
Are you a business professional interested in learning more about JD Power brand licensing and awards program? If so, fill out this form! We'll be in touch!
If you are submitting art for approval, you can contact us at [email protected].
All information provided by JD Power (”Information”), is proprietary information owned by JD Power and is protected by U.S. and international copyright law and conventions. Reproduction of the Information, in whole or in part, by any means is prohibited without express the written consent of JD Power. JD Power and Associates® and JD Power are registered trademarks of JD Power. JD Power prohibits any reference to JD Power or its Information in all types of advertising and sales collateral, in any and all types of media, including Web pages, without the written consent of JD Power.
Are you a business professional interested in learning more about JD Power brand licensing and awards program? If so, fill out this form! We'll be in touch!
If you are submitting art for approval, you can contact us at [email protected].
All information provided by JD Power (”Information”), is proprietary information owned by JD Power and is protected by U.S. and international copyright law and conventions. Reproduction of the Information, in whole or in part, by any means is prohibited without express the written consent of JD Power. JD Power and Associates® and JD Power are registered trademarks of JD Power. JD Power prohibits any reference to JD Power or its Information in all types of advertising and sales collateral, in any and all types of media, including Web pages, without the written consent of JD Power.