Make Your Award Shine
Maximize the impact of your award with our data-backed best practices.
What are the benefits of using JD Power award use best practices?
When possible, utilizing our data-backed best practices can help to drive the greatest impact on customer consideration, recall, lift in trust, reliability, and brand appeal. Below we've shared examples of each best practice in use to help spark inspiration for your upcoming campaigns.
When possible, utilizing our data-backed best practices can help to drive the greatest impact on customer consideration, recall, lift in trust, reliability, and brand appeal. Below we've shared examples of each best practice in use to help spark inspiration for your upcoming campaigns.
Prominence & Location
Ensure that your trophy image is clear, high-resolution, and prominent enough to read the medallions. Feature your trophy & claim in the primary area (above the page fold, in the header, etc.)
Ensure that your trophy image is clear, high-resolution, and prominent enough to read the medallions. Feature your trophy & claim in the primary area (above the page fold, in the header, etc.)
Balance
The JD Power award should serve as an additional feature of the creative, not a replacement for critical content. Include a clear, eye-catching CTA that invites viewers to take a logical next step action.
The JD Power award should serve as an additional feature of the creative, not a replacement for critical content. Include a clear, eye-catching CTA that invites viewers to take a logical next step action.
Clarity
Clear and simple messaging is a major factor in driving positive impact of the award.
Tip: Engage viewers and reinforce clarity by supplementing claim text and trophy use with voiceover in video creative.
Clear and simple messaging is a major factor in driving positive impact of the award.
Tip: Engage viewers and reinforce clarity by supplementing claim text and trophy use with voiceover in video creative.
Maximize Messaging
Include messaging that communicates the customer feedback driven methodology behind the JD Power Award to boost trust. Where performance permits, include multi-year and multiple award claims in your advertisements.
Include messaging that communicates the customer feedback driven methodology behind the JD Power Award to boost trust. Where performance permits, include multi-year and multiple award claims in your advertisements.
Attribution
Academic studies reveal that higher source attribution adds credibility to an accolade (like the JD Power Award), particularly when the source is established and reputable (like JD Power).
Academic studies reveal that higher source attribution adds credibility to an accolade (like the JD Power Award), particularly when the source is established and reputable (like JD Power).
Awards in Action
91% of consumers recognize the JD Power Award.
Discover how clients celebrate their award-winning performance.
91% of consumers recognize the JD Power Award.
Discover how clients celebrate their award-winning performance.
Get in touch with the Permissions Team
When utilizing these best practices, ads featuring the award generate higher consideration and recall.
Have an ad ready for review? Get in touch with the Permissions Team.
When utilizing these best practices, ads featuring the award generate higher consideration and recall.
Have an ad ready for review? Get in touch with the Permissions Team.
