Video Advertising Like You’ve Never Seen It Before
In today’s fiercely competitive marketplace, your dealership needs an affordable video strategy that reaches prospects online – where they are already spending their time. Our approach emotionally engages shoppers with vehicle-specific content that draws them to further interest and action. Your one-stop provider for all video marketing, UnityWorks creates demand and drives search, website and sales lift with our customized multi-platform video campaigns. Trusted by thousands of dealers nationwide, our proven and tested video creative exceeds industry benchmarks for completed views, clicks and showroom traffic.
In today’s fiercely competitive marketplace, your dealership needs an affordable video strategy that reaches prospects online – where they are already spending their time. Our approach emotionally engages shoppers with vehicle-specific content that draws them to further interest and action. Your one-stop provider for all video marketing, UnityWorks creates demand and drives search, website and sales lift with our customized multi-platform video campaigns. Trusted by thousands of dealers nationwide, our proven and tested video creative exceeds industry benchmarks for completed views, clicks and showroom traffic.
EV Hub: The Ultimate EV Education & Shopper Website Destination
Shoppers considering electric vehicles have lots of questions, and the EV Hub has the answers. Educate consumers and overcome challenges with an EV-specific video landing page integrated onto your dealer website. The EV Hub addresses top EV ownership concerns as identified by JD Power research, from EV charging questions and range anxiety to EV total cost of ownership and purchase incentives.
This trusted source can become the primary destination for EV-focused dealer ad campaign or for organic EV shoppers who land on your site, customized at the dealer-level. The EV Hub houses a collection of EV educational videos, links to all your EV models and inventory, as well as a variety of consumer tools from JD Power – the industry authority on EVs. Over 1,000 dealers currently utilize EV Hub as their trusted destination for all EV website traffic.
Proven to Improve Sales Satisfaction Index (SSI)
Dealers who were enrolled in EV Hub performed better in the 2023 JD Power SSI Study than those who were not enrolled. They had more vehicle knowledge and expertise, more effectiveness of communicating outside of the dealership and a 48-point improvement in SSI with the dealership’s website.
Shoppers considering electric vehicles have lots of questions, and the EV Hub has the answers. Educate consumers and overcome challenges with an EV-specific video landing page integrated onto your dealer website. The EV Hub addresses top EV ownership concerns as identified by JD Power research, from EV charging questions and range anxiety to EV total cost of ownership and purchase incentives.
This trusted source can become the primary destination for EV-focused dealer ad campaign or for organic EV shoppers who land on your site, customized at the dealer-level. The EV Hub houses a collection of EV educational videos, links to all your EV models and inventory, as well as a variety of consumer tools from JD Power – the industry authority on EVs. Over 1,000 dealers currently utilize EV Hub as their trusted destination for all EV website traffic.
Proven to Improve Sales Satisfaction Index (SSI)
Dealers who were enrolled in EV Hub performed better in the 2023 JD Power SSI Study than those who were not enrolled. They had more vehicle knowledge and expertise, more effectiveness of communicating outside of the dealership and a 48-point improvement in SSI with the dealership’s website.
Retail Ad Studio – The Ultimate Source for High-Quality Brand-Compliant Video & Digital Ads
Let us enhance your media presence with our exclusive content and creative expertise.
OEMs and agencies partner with us to create dealer ordering and delivery portals for all digital and video content. We build brand-compliant dealer-customized retail ad content so that dealerships can build their online presence consistently across channels. We offer ad units customized for all digital, short-form and CTV/streaming and broadcast media platforms. These ready-to-run ad units are ready early each month for dealer, provider or agency downloading.
We offer simple monthly contracts and dealership customization to suit your unique retail video strategy. The Retail Ad Studio also includes an a la carte menu that offers additional ad units for CPO, inventory, service ads and even service technician recruitment lead gen ads. Dealers can download content or elect to have UnityWorks place the campaigns on their behalf.
Let us enhance your media presence with our exclusive content and creative expertise.
OEMs and agencies partner with us to create dealer ordering and delivery portals for all digital and video content. We build brand-compliant dealer-customized retail ad content so that dealerships can build their online presence consistently across channels. We offer ad units customized for all digital, short-form and CTV/streaming and broadcast media platforms. These ready-to-run ad units are ready early each month for dealer, provider or agency downloading.
We offer simple monthly contracts and dealership customization to suit your unique retail video strategy. The Retail Ad Studio also includes an a la carte menu that offers additional ad units for CPO, inventory, service ads and even service technician recruitment lead gen ads. Dealers can download content or elect to have UnityWorks place the campaigns on their behalf.
Model Content
Model Videos
These dynamic and content-rich model videos are designed to emotionally engage shoppers and provide a consistent product presentation to shoppers visiting the dealer’s website. With just a few clicks, our videos move your shoppers closer to the vehicle of their choice at your dealership. These videos feature OEM-approved footage and photos that include a 60-second overview along with three 30-second video modules on safety, performance and technology. UnityWorks has model videos available for all brands and models and automatically updates content each year.
Model Video Showcase
Our Model Video Showcase is a customized campaign landing page to house your Model Videos. It is the ideal destination to conquest prospects who want to learn more. The Showcase is integrated onto your website to support all your multi-channel video campaigns delivered through any of the leading media platforms or email. Shoppers entering the showcase from a single model ad can easily navigate to a 60-second virtual test drive of any model within your lineup.
Produced Model Video Footage
We can augment existing ad planner footage with high-quality exterior and interior footage of specific models or trims. We also create entire service video libraries that can be utilized throughout the year for service video ads and landing pages.
Online Banners
We create static and animated digital banners in all sizes that can be customized at the dealer level. This content can be included in a robust Retail Ad Studio as part of your dealer offering.
VIN Content
VIN Inventory Videos
VIN Inventory Videos are loaded with data-rich content and unique features to keep your customers on your site longer. Powered by our proprietary, mobile-first technology, we render customized video, specific to the features on the exact VIN. Our VIN Inventory Videos combine a series of multimedia elements such as voiceover, high-impact graphics, music, text and running footage to generate VIN-specific content for every new and used vehicle. VIN videos can include visual overlays for mileage, price and contact details, configurable call-to-action buttons, navigable image gallery, closed captioning, Spanish translation and more.
Full Motion Video
Full motion video is a full-featured video solution that grabs consumer’s attention and makes merchandising your inventory quick and easy through the power of “walk-around” videos. Record, edit and upload videos —all from a smartphone. Our straightforward interface records and produces high-quality car videos with no computer necessary. You can add your own custom voice-overs, utilize our in-house team of professional announcers or select a music-only background. You can send videos directly to your website or third-party sites with this application that makes shooting professional videos simple, enabling you to add emotional impact and dynamic content to your website.
View 360o
Captivate shoppers with click-and-spin colorized walkarounds of your inventory. Our seamless 360° vehicle renderings show your customers every angle without leaving your VDP. View 360 utilizes accurate OEM and generic color names for interior and exterior detailed images that highlight a vehicle’s key selling points. The responsive platform works on any device and integrates easily into research pages, model pages, SRPs, VDPs and campaign landing pages.
Video Lead Responder
Our Video Lead Responder is a fast and effective way to engage car shoppers with personalized video messages. Our application enables you to create custom videos and send them directly to prospective car buyers. Attach product and service videos, custom messages and coupons. Videos can be recorded via smartphone, web camera, microphone or browser upload. Showcase the exact model your prospective customer is interested in to create a custom message that turns them from a warm lead into a satisfied customer. Your videos can even be stored in a library for frequent use. Plus, our easy-to-learn platform means no extensive training or expensive equipment purchases.
Certified Inventory Images & Descriptions
Empower shoppers with precise inventory descriptions everywhere, managed in real-time. Inventory is posted on your behalf to high-traffic shopping sites MSN Autos and Google My Business. Records include price mapping, vehicle data, photos, videos, comments and more.
Empower shoppers with precise inventory descriptions everywhere, managed in real-time. Inventory is posted on your behalf to high-traffic shopping sites MSN Autos and Google My Business. Records include price mapping, vehicle data, photos, videos, comments and more.
Dynamic Audience Landing Pages
We identify your most optimal potential customer segments and create custom landing pages just for them. Dynamic Audience Landing Pages are created for each audience segment with vehicle features and benefits tailored to what each group values most in a new vehicle. The landing pages are the perfect destination to send prospects driven by targeted ad placements on digital media platforms.
Now every prospect is one click away from a connected experience with relevant video, content, offers and links to inventory. It’s time to take retail video advertising to a more personal level.
We identify your most optimal potential customer segments and create custom landing pages just for them. Dynamic Audience Landing Pages are created for each audience segment with vehicle features and benefits tailored to what each group values most in a new vehicle. The landing pages are the perfect destination to send prospects driven by targeted ad placements on digital media platforms.
Now every prospect is one click away from a connected experience with relevant video, content, offers and links to inventory. It’s time to take retail video advertising to a more personal level.
See Dynamic Landing Pages Live
Dynamic Landing Pages enable you to maintain a default landing page while also creating customized pages tailored to specific audience segments, enhancing your ability to engage and convert customers more efficiently
Service Content
Expert Service Tips
Expert tips and how-to videos explain the importance of service visits to consumers in simple, easy to understand language. These videos include such topics as routine maintenance, tire care, importance of maintaining/replacing fluids, tips for using entertainment centers, syncing mobile phones and more.
Service Showcase
Drive service traffic with service-focused video campaigns on all digital channels. Feature current maintenance offers with our dynamic service video ads and create the ultimate destination for your service traffic with our Service Showcase. The Service Showcase is a video-rich landing page integrated onto your website that describes service operations and collision repair capabilities, driving more customers into your service lane. Integrate into any dealer website platform, the Service Showcase includes key service offers, expert video tips, express service, how-to videos and more. Our video ad templates and content for major service promotions can also incorporate dealer and local offers.
Custom Dealership Service Video Footage
We capture and produce video content illustrating all aspects of a dealership service operation. This includes key repairs, facility, accessories, lounge and amenities, parts department, service lane interactions and service bay functions. The raw content is masterfully crafted into compelling service ad messages or used in our personalized video experience platform, available to the brand and dealers for their use.
Dealer Branding
Custom Dealer Brand Promise Videos
In today’s marketplace, it is more important than ever for dealers to differentiate themselves in the market and in their community. Let us help you create a portfolio of distinctive video content and tools to convince sales and service customers to visit your store.
It’s important to reach out to your customers to promote your willingness to adapt to buyer needs and show those changes through the power of video. Sharing with them the measures your dealership is taking to ensure safety and convenience instills confidence in your dealership. UnityWorks helps convey your messages in a personalized way. Through video, you can speak directly to your customers with the same emotion and compassion as if in person. You choose how you want to display your Dealer Brand Promise, from social media platforms to email to a hero banner video featured upon arrival to your website.
Policies and services to highlight in your Dealer Brand Promise:
- Service pick-up and drop-off
- At-home test drives/appraisals
- Vehicle home deliveries
- Cleaning and sanitizing
- Online buying tools
Dealership Facility Drone Footage
What better way to include an additional level of dealer customization to your campaigns by integrating drone footage of your dealership into your dealer merchandising efforts? UnityWorks can provide a drone operator in your market to shoot a variety of compelling overhead shots of your entire facility. This content can be used within our Retail Ad Studio for additional customization or within your dealership brand videos and other advertising.
Experts You Can Count On
Tim Copacia
Executive Vice President, Strategic Development
Tim's Bio
Tim Copacia is Executive Vice President of Strategic Development for JD Power, specializing in the brand’s UnityWorks video campaigns.
Tim is responsible for driving revenue growth through strategic partnerships. He joined UnityWorks in 2011 to help elevate the company’s technology and video content expertise to new levels. Tim was instrumental in leading the sale of UnityWorks to Internet Brands (Autodata Solutions) in 2015.
Tim is a multi-dimensional senior automotive marketing executive with expertise in all customer communication channels supporting Tier 1, 2 & 3 marketing. His 30+ years of experience includes Super Bowl ads, brand experiences and events, customer loyalty/lifecycle programs, and omni-channel marketing campaigns. Tim is a former agency leader and CEO who has successfully led diverse teams of professionals across several major agencies within three leading holding companies (Omnicom, WPP, Interpublic) overseeing their largest worldwide automotive accounts. He is an industry pioneer in Digital Marketing, CRM, Customer Experience Management, Data-Driven Personalized Video Experiences and Mobile-First Video Campaigns for automotive retailers.
Tim has written several thought-leadership articles on video marketing and authored a book titled “Truths in Advertising.” He graduated from Wayne State University in Detroit, Michigan, where he played football for four years. Tim also completed executive studies at The Wharton School. In his free time, Tim enjoys golfing and performing classic tunes with his long-time singing group, The Heartbreakers.
Jeff Grice
Vice President, Strategic Development
Jeff's Bio
Jeff Grice is a Vice President of Strategic Development for JD Power, specializing in the brand’s UnityWorks video campaigns.
Jeff’s role focuses on guiding agencies, marketing firms and brands to enhance their lifecycle marketing programs with data-driven personally relevant video experiences. The ultimate goal is to create a confluence of omni-channel communication strategies with personalization across all channels to deliver unique and compelling modern customer experiences. Jeff has developed and led many successful T1 and T2 strategic partnerships including Epsilon, Shift Digital, Affinitiv, Agency720, Mindstream Interactive and Dialogue Direct.
Prior to his current role, Jeff held executive leadership positions with key marketing agencies including Senior Vice President of BBDO, Senior Vice President of Wunderman, Chief Operating Officer at Pitney Bowes Marketing Services and President of Niche Retail. Additionally, Jeff has served on several merger and acquisition initiatives with proven experience in business turnaround/transformation.
Jeff resides with his family in Harrison Township, Michigan. In his spare time, Jeff enjoys boating, classic cars and is president of his local classic car club.
Tim Kost
Vice President, Campaign Operations
Tim's Bio
Tim Kost is Vice President of Campaign Operations of the Autodata Solutions Division of JD Power. He is responsible for the overall product development and delivery functions for the Campaign Business Unit. Tim joined Autodata Solutions via the acquisition of UnityWorks where his role was Chief Operations/Financial Officer. At UnityWorks, he was charged with raising growth capital, strategic planning and all financial/operational activities that led the company from an early stage concept through successful exit for shareholders.
Prior to Autodata Solutions, Tim was the Chief Financial Officer and board member for America’s PPO and TPA where he was responsible for the overall financial and operational activities for two related healthcare entities. Tim began his career at Centron DPL Company, a division of GATX Capital Corp in various financial and operational roles that included a focus on M&A and international expansion.
Tim holds a BS in Business from Mayville State University.
Thomas Pearce
Senior Director, Interactive UX Strategy
Thomas's Bio
Thomas Pearce is a Senior Director of Interactive UX Strategy for JD Power. Thomas is responsible for the delivery of highly creative and scalable digital interactive experiences, as well as directing the “go-to team” for R&D and sales support. He has a passion for tackling complex digital concepts, mentoring team members and bringing innovative ideas to life.
With over 10 years in the automotive industry, Thomas is an award-winning digital interactive director with a rare combination of technical, creative and leadership expertise. He has over 20 years in UI/UX design and web/mobile development, including 7+ years successfully leading multidisciplinary creative and technology teams. He has worked with brands such as: Ford, GM, Chrysler, Seagate, Google/YouTube, Roxio, Napster, Conseco, Thomson Reuters and SGI.
Thomas holds a bachelor’s degree from the University of Minnesota and earned his Masters of Business Administration (MBA) from St. Scholastica | Stender School of Business and Technology. He has completed post-bachelor programs from several institutions, including Carlson School of Management, Nielsen Norman Group (UX), and Massachusetts Institute of Technology (MIT) - Sloan School of Management.
Troy Seeman
Manager, Sales Management
Troy's Bio
Troy Seeman is a Sales Manager for JD Power, specializing in the brand’s UnityWorks video campaigns.
Troy focuses on selling and promoting various video products to dealers and partners across the country. For the past 10 years, he has been helping these dealers and partners navigate through the digital video space, offering solutions for reaching new customers, retaining past customers and staying ahead of the curve with cost effective returns. This ultimately helps businesses improve reach, engagement and sales during customer research periods of their purchasing journey.
Melissa Tester
Director of Account Management
Melissa's Bio
Melissa Tester is the Director of Account Management for JD Power, specializing in the brand’s UnityWorks video campaigns.
Melissa manages a team responsible for the monthly campaign delivery for several leading OEMs. With a passion for growing business through video advertising, Melissa works closely with her clients to achieve real measurable ROI. Under her leadership, the UnityWorks campaign division has grown significantly, and she continues to expand the brand’s partner relationships into new business segments.
Melissa has over 15 years in account management experience with 10 years focused exclusively on automotive. Previously, she held various positions focused on thermal management with Henkel, formerly The Bergquist Company. As a Global Account Manager in the automotive segment, she worked with auto manufacturers at the design level.
Tim Copacia
Tim Copacia is Executive Vice President of Strategic Development for JD Power, specializing in the brand’s UnityWorks video campaigns.
Tim is responsible for driving revenue growth through strategic partnerships. He joined UnityWorks in 2011 to help elevate the company’s technology and video content expertise to new levels. Tim was instrumental in leading the sale of UnityWorks to Internet Brands (Autodata Solutions) in 2015.
Tim is a multi-dimensional senior automotive marketing executive with expertise in all customer communication channels supporting Tier 1, 2 & 3 marketing. His 30+ years of experience includes Super Bowl ads, brand experiences and events, customer loyalty/lifecycle programs, and omni-channel marketing campaigns. Tim is a former agency leader and CEO who has successfully led diverse teams of professionals across several major agencies within three leading holding companies (Omnicom, WPP, Interpublic) overseeing their largest worldwide automotive accounts. He is an industry pioneer in Digital Marketing, CRM, Customer Experience Management, Data-Driven Personalized Video Experiences and Mobile-First Video Campaigns for automotive retailers.
Tim has written several thought-leadership articles on video marketing and authored a book titled “Truths in Advertising.” He graduated from Wayne State University in Detroit, Michigan, where he played football for four years. Tim also completed executive studies at The Wharton School. In his free time, Tim enjoys golfing and performing classic tunes with his long-time singing group, The Heartbreakers.
Jeff Grice
Jeff Grice is a Vice President of Strategic Development for JD Power, specializing in the brand’s UnityWorks video campaigns.
Jeff’s role focuses on guiding agencies, marketing firms and brands to enhance their lifecycle marketing programs with data-driven personally relevant video experiences. The ultimate goal is to create a confluence of omni-channel communication strategies with personalization across all channels to deliver unique and compelling modern customer experiences. Jeff has developed and led many successful T1 and T2 strategic partnerships including Epsilon, Shift Digital, Affinitiv, Agency720, Mindstream Interactive and Dialogue Direct.
Prior to his current role, Jeff held executive leadership positions with key marketing agencies including Senior Vice President of BBDO, Senior Vice President of Wunderman, Chief Operating Officer at Pitney Bowes Marketing Services and President of Niche Retail. Additionally, Jeff has served on several merger and acquisition initiatives with proven experience in business turnaround/transformation.
Jeff resides with his family in Harrison Township, Michigan. In his spare time, Jeff enjoys boating, classic cars and is president of his local classic car club.
Tim Kost
Tim Kost is Vice President of Campaign Operations of the Autodata Solutions Division of JD Power. He is responsible for the overall product development and delivery functions for the Campaign Business Unit. Tim joined Autodata Solutions via the acquisition of UnityWorks where his role was Chief Operations/Financial Officer. At UnityWorks, he was charged with raising growth capital, strategic planning and all financial/operational activities that led the company from an early stage concept through successful exit for shareholders.
Prior to Autodata Solutions, Tim was the Chief Financial Officer and board member for America’s PPO and TPA where he was responsible for the overall financial and operational activities for two related healthcare entities. Tim began his career at Centron DPL Company, a division of GATX Capital Corp in various financial and operational roles that included a focus on M&A and international expansion.
Tim holds a BS in Business from Mayville State University.
Thomas Pearce
Thomas Pearce is a Senior Director of Interactive UX Strategy for JD Power. Thomas is responsible for the delivery of highly creative and scalable digital interactive experiences, as well as directing the “go-to team” for R&D and sales support. He has a passion for tackling complex digital concepts, mentoring team members and bringing innovative ideas to life.
With over 10 years in the automotive industry, Thomas is an award-winning digital interactive director with a rare combination of technical, creative and leadership expertise. He has over 20 years in UI/UX design and web/mobile development, including 7+ years successfully leading multidisciplinary creative and technology teams. He has worked with brands such as: Ford, GM, Chrysler, Seagate, Google/YouTube, Roxio, Napster, Conseco, Thomson Reuters and SGI.
Thomas holds a bachelor’s degree from the University of Minnesota and earned his Masters of Business Administration (MBA) from St. Scholastica | Stender School of Business and Technology. He has completed post-bachelor programs from several institutions, including Carlson School of Management, Nielsen Norman Group (UX), and Massachusetts Institute of Technology (MIT) - Sloan School of Management.
Troy Seeman
Troy Seeman is a Sales Manager for JD Power, specializing in the brand’s UnityWorks video campaigns.
Troy focuses on selling and promoting various video products to dealers and partners across the country. For the past 10 years, he has been helping these dealers and partners navigate through the digital video space, offering solutions for reaching new customers, retaining past customers and staying ahead of the curve with cost effective returns. This ultimately helps businesses improve reach, engagement and sales during customer research periods of their purchasing journey.
Melissa Tester
Melissa Tester is the Director of Account Management for JD Power, specializing in the brand’s UnityWorks video campaigns.
Melissa manages a team responsible for the monthly campaign delivery for several leading OEMs. With a passion for growing business through video advertising, Melissa works closely with her clients to achieve real measurable ROI. Under her leadership, the UnityWorks campaign division has grown significantly, and she continues to expand the brand’s partner relationships into new business segments.
Melissa has over 15 years in account management experience with 10 years focused exclusively on automotive. Previously, she held various positions focused on thermal management with Henkel, formerly The Bergquist Company. As a Global Account Manager in the automotive segment, she worked with auto manufacturers at the design level.
Let's Connect!
Are you interested in learning more about products and services from the Autodata Solutions division of JD Power? If so, fill out the form! We’ll be in touch ASAP.
Or, to speak directly with a member of our team, contact us at 800.293.2056 Option 1.
For all other inquires, you can contact us here.
Are you interested in learning more about products and services from the Autodata Solutions division of JD Power? If so, fill out the form! We’ll be in touch ASAP.
Or, to speak directly with a member of our team, contact us at 800.293.2056 Option 1.
For all other inquires, you can contact us here.