Video Content

Reach Shoppers with Game-Changing Video Ads

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Video Advertising Like You’ve Never Seen it Before

In today’s fiercely competitive marketplace, your dealership needs an affordable video strategy that reaches prospects online – where they are already spending their time. Our approach emotionally engages shoppers with vehicle-specific content that draws them to further interest and action. Your one-stop provider for all video marketing, UnityWorks drives search lift and store visits with our data-driven campaigns. Trusted by over 7,000 dealers nationwide, our proven and tested video creative exceeds industry benchmarks for completed views, clicks and showroom traffic.

Retail Content Store

Let us enhance your media presence with exclusive content and creative expertise. OEMs and agencies partner with us to create dealer one-stop shops for all digital and video content. We build brand-compliant retail ad content so that dealerships can build their online presence consistently across channels. From video banner ads to broadcast video, we have flexible solutions that reach your target audience. With exclusive footage for all models and trim levels, our automated and custom video content is suitable for all leading media platforms. We offer simple monthly contracts and dealership customization to suit your unique retail video strategy. The Retail Ad Store also includes an a la carte menu that offers even more valuable video content, tools and campaign management services.

Model Content

Model Videos

These dynamic and content-rich model videos are designed to emotionally engage shoppers and provide a consistent product presentation to shoppers visiting the dealer’s website. With just a few clicks, our videos move your shoppers closer to the vehicle of their choice at your dealership. These videos feature OEM-approved footage and photos that include a 60-second overview along with three 30-second video modules on safety, performance and technology.  UnityWorks has model videos available for all brands and models and automatically updates content each year.

Model Video Showcase

Our Model Video Showcase is a customized campaign landing page to house your Model Videos. It is the ideal destination to conquest prospects who want to learn more. The Showcase is integrated onto your website to support all your multi-channel video campaigns delivered through any of the leading media platforms or email. Shoppers entering the showcase from a single model ad can easily navigate to a 60-second virtual test drive of any model within your lineup.

Produced Model Video Footage

We can augment existing ad planner footage with high-quality exterior and interior footage of specific models or trims. We also create entire service video libraries that can be utilized throughout the year for service video ads and landing pages.

Online Banners

We create static and animated digital banners in all sizes that can be customized at the dealer level. This content can be included in a robust Retail Ad Store as part of your dealer offering.

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VIN Content

VIN Inventory Videos

VIN Inventory Videos are loaded with data-rich content and unique features to keep your customers on your site longer. Powered by our proprietary, mobile-first technology, we render customized video, specific to the features on the exact VIN. Our VIN Inventory Videos combine a series of multimedia elements such as voiceover, high-impact graphics, music, text and running footage to generate VIN-specific content for every new and used vehicle. VIN videos can include visual overlays for mileage, price and contact details, configurable call-to-action buttons, navigable image gallery, closed captioning, Spanish translation and more.

Full Motion Video

Full motion video is a full-featured video solution that grabs consumer’s attention and makes merchandising your inventory quick and easy through the power of “walk-around” videos. Record, edit and upload videos —all from a smartphone. Our straightforward interface records and produces high-quality car videos with no computer necessary. You can add your own custom voice-overs, utilize our in-house team of professional announcers or select a music-only background. You can send videos directly to your website or third-party sites with this application that makes shooting professional videos simple, enabling you to add emotional impact and dynamic content to your website.

View 360o

Captivate shoppers with click-and-spin colorized walkarounds of your inventory. Our seamless 360° vehicle renderings show your customers every angle without leaving your VDP. View 360 utilizes accurate OEM and generic color names for interior and exterior detailed images that highlight a vehicle’s key selling points. The responsive platform works on any device and integrates easily into research pages, model pages, SRPs, VDPs and campaign landing pages.

Video Lead Responder

Our Video Lead Responder is a fast and effective way to engage car shoppers with personalized video messages. Our application enables you to create custom videos and send them directly to prospective car buyers. Attach product and service videos, custom messages and coupons. Videos can be recorded via smartphone, web camera, microphone or browser upload. Showcase the exact model your prospective customer is interested in to create a custom message that turns them from a warm lead into a satisfied customer. Your videos can even be stored in a library for frequent use. Plus, our easy-to-learn platform means no extensive training or expensive equipment purchases.

Service Content

Expert Service Tips

Expert tips and how-to videos explain the importance of service visits to consumers in simple, easy to understand language. These videos include such topics as routine maintenance, tire care, importance of maintaining/replacing fluids, tips for using entertainment centers, syncing mobile phones and more.

Service Showcase

The Service Showcase is a video-rich landing page integrated onto your website that describes service operations and collision repair capabilities, driving more customers into your service lane. Integrate into any dealer website platform, the Service Showcase includes key service offers, expert video tips, express service, how-to videos and more. Our video ad templates and content for major service promotions can also incorporate dealer and local offers.

Custom Dealership Service Video Footage

We capture and produce video content illustrating all aspects of a dealership service operation.  This includes key repairs, facility, accessories, lounge and amenities, parts department, service lane interactions and service bay functions. The raw content is masterfully crafted into compelling service ad messages or used in our personalized video experience platform, available to the brand and dealers for their use.

Dealership Content

Custom Dealer brand Promise Videos

It’s important to reach out to your customers to promote your willingness to adapt to buyer needs and show those changes through the power of video. Sharing with them the measures your dealership is taking to ensure safety and convenience instills confidence in your dealership. UnityWorks helps convey your messages in a personalized way. Through video, you can speak directly to your customers with the same emotion and compassion as if in person. You choose how you want to display your Dealer Brand Promise, from social media platforms to email to a hero banner video featured upon arrival to your website.

Policies and services to highlight in your Dealer Brand Promise:

  • Service pick-up and drop-off
  • At-home test drives/appraisals
  • Vehicle home deliveries
  • Cleaning and sanitizing
  • Online buying tools

Mobile Wallet

Give shoppers access to a personal shopping companion on their mobile devices. With this AI-driven marketing tool, shoppers can walk the lot whenever they want without assistance from a dealer. Empower your shoppers with the ability to scan VINs, schedule test drives and make contact to get more information.

With the Mobile Wallet, the geo-locations of your shoppers are tracked, and notifications are sent to them automatically – even luring them back to your lot from a competitor’s. This tool leads to actionable engagement and conversion, as qualified leads are sent to dealer CRM and sales reps. Tracking analytics are used for shopper retargeting and remarketing.

Experts You Can Count On

Tim Copacia
Tim Copacia
Executive Vice President, Strategic Development
Tim's Bio
Dyan Davis
Dyan Deutsch
Manager, Account Management
Dyan's Bio
Jeff Grice
Jeff Grice
Vice President, Strategic Development
Jeff's Bio
Tim Kost
Tim Kost
Vice President, Campaign Operations
Tim's Bio
Thomas Pearce
Thomas Pearce
Senior Director, Interactive UX Strategy
Thomas's Bio
Troy Seeman
Troy Seeman
Manager, Sales Management
Troy's Bio
Melissa Tester
Melissa Tester
Senior Manager, Strategic Accounts
Melissa's Bio

Let's Connect!

Are you interested in learning more about products and services from the Autodata Solutions division of J.D. Power? If so, fill out the form! We’ll be in touch ASAP.

Or, to speak directly with a member of our team, contact us at 800.293.2056 Option 1.

For all other inquires, you can contact us here.