Multi-Platform Video Campaigns That Reshape the Online Shopping Experience
Reach and Engage Shoppers with High-Quality Video Campaigns
As the industry leader in video marketing, we know how to create ad units that connect with audiences, deliver the optimal consumer experience for every media platform and device, and drive results. We create innovative video campaigns that drive engagement and increase sales throughout the entire customer journey.
Our data-driven, mobile-first sales and service campaigns are supported by customized landing pages delivered through the world’s leading media platforms. We leverage each media platform to precisely geo-target the right audience for every dealership. All advertising content is created specifically for each platform to deliver the most effective campaign results.
As the industry leader in video marketing, we know how to create ad units that connect with audiences, deliver the optimal consumer experience for every media platform and device, and drive results. We create innovative video campaigns that drive engagement and increase sales throughout the entire customer journey.
Our data-driven, mobile-first sales and service campaigns are supported by customized landing pages delivered through the world’s leading media platforms. We leverage each media platform to precisely geo-target the right audience for every dealership. All advertising content is created specifically for each platform to deliver the most effective campaign results.
Video Ad Creation
We utilize our in-house content creation services and voice talent to create the industry’s highest quality, brand-compliant video ad units. We create specific video ads for each media platform and device with the goal of optimizing each consumer interaction. We carefully craft our ad units to provide consumer and dealer value even if a viewer watches a portion of the ad unit. We can create custom model ad units or adapt agency-provided brand units to each platform.
- Custom script, voiceover and edits based on campaign objective
- Ability to adapt brand or T2 ad content for dealer use
- All units include persistent dealer branding, custom offers and calls to action
- Ability to integrate dealer showroom or facility drone footage
- Custom Model or Service Video Ads
- Dynamic Video Inventory Ads that integrate actual dealer VINs
We utilize our in-house content creation services and voice talent to create the industry’s highest quality, brand-compliant video ad units. We create specific video ads for each media platform and device with the goal of optimizing each consumer interaction. We carefully craft our ad units to provide consumer and dealer value even if a viewer watches a portion of the ad unit. We can create custom model ad units or adapt agency-provided brand units to each platform.
- Custom script, voiceover and edits based on campaign objective
- Ability to adapt brand or T2 ad content for dealer use
- All units include persistent dealer branding, custom offers and calls to action
- Ability to integrate dealer showroom or facility drone footage
- Custom Model or Service Video Ads
- Dynamic Video Inventory Ads that integrate actual dealer VINs
Complete Campaign Management Services
To run effective video advertising campaigns, we use data from media platforms and third parties to find the right audiences at the right time. Our resources include proprietary prospect targeting through JD Power, as well as customer data from S & P Global Mobility solutions and other third-party data sources. We also utilize first-party data to create custom audience campaigns that are directed to specific brand owners. Our campaign management services include on-going reporting and optimization.
Custom Audience Video Campaigns
Our conquest campaigns complement direct marketing efforts by using your CRM and/or other customer data to create custom audience lists. Using this intel, we find and drive sales, service and remarketing traffic on any digital platform.
To run effective video advertising campaigns, we use data from media platforms and third parties to find the right audiences at the right time. Our resources include proprietary prospect targeting through JD Power, as well as customer data from S & P Global Mobility solutions and other third-party data sources. We also utilize first-party data to create custom audience campaigns that are directed to specific brand owners. Our campaign management services include on-going reporting and optimization.
Custom Audience Video Campaigns
Our conquest campaigns complement direct marketing efforts by using your CRM and/or other customer data to create custom audience lists. Using this intel, we find and drive sales, service and remarketing traffic on any digital platform.
Types of Video Ads
Custom Video Ads
These model-specific, mobile-first ads are customized for your dealership to promote any vehicle or service campaign. We utilize our in-house video content studio to feature your branding, offers, running footage and strong calls to action.
- Model specific (year, make, model, trim)
- New/CPO/Fixed Ops
- Fully managed and customized to each dealer
- Dealer branding includes events, custom logos and facilities (video, photos and drone footage)
- Optimized for both mobile and desktop
- Monthly reporting
Multi-Platform-Specific Video Content & Campaigns
Digital Media Platforms
Auto dealers are failing to reach shoppers where they spend their time. Video accounted for 82.5% of web traffic in 2023, but retail automotive advertising spending has not kept up with consumer trends. Dealer advertising spend continues to rely much too heavily on paid search.
YouTube, Google DV360 and Facebook are the primary digital media platforms to efficiently reach in-market audiences but delivering a customized solution at large scale across these platforms presents challenges for most providers.
Short-Form Platforms
Short-form video has skyrocketed since TikTok exploded into the U.S. market as a form of entertainment. Now mainstream, consumers of all ages and backgrounds regularly watch short clips of diverse content from their mobile devices within a complex and competitive marketplace.
“Built-for-mobile” ads are about entertaining and educating consumers with authentic and personalized content – not selling to them. It is our goal to create compelling content that generates interest, attention and action across TikTok, YouTube Shorts. Instagram Reels and Facebook Reels. We shoot custom vertical video to fill the mobile screen and spotlight the most compelling product features along with unique audio.
CTV/Streaming Platforms
A decline in cable TV usage and major spike in Connected TV (CTV)/Over-the-Top TV and streaming services means you can no longer reach the bulk of your potential buyers with traditional TV ads. Reach cord-cutters in their homes with CTV, which includes any internet-connected TV that enables users to access streaming content through an app. Whether the TV is connected via Roku device, YouTube CTV, PlayStation or Smart TV, you’ll get in front of potential buyers with video ads from UnityWorks.
Now ad-supported and ready for dealer advertising! Custom dealer video campaigns are now available on Prime Video. Amazon Prime Video is one of the top streaming video services, reaching nearly 70% of CTV households. We can also place CTV ads on Google DV360 and The Trade Desk.
Dynamic Audience Video Campaigns & Landing Pages
Dynamic Audience Video Campaigns are a first-of-its-kind offering that utilizes AI and precise custom audience data to identify your most optimal potential customers. In this first-ever experience within retail automotive advertising, we align video messaging to your specific audience needs and serve them on major media platforms for new and CPO vehicles.
When shoppers interact with personalized ads, they can then be directed to a corresponding landing page on the dealer’s website. Dynamic Audience Landing Pages are created for each audience segment tailored to what each group values most in a new vehicle. The landing pages are the perfect destination to send prospects driven by targeted ad placements on digital media platforms.
Now every prospect is one click away from a connected experience with relevant video, content, offers and links to inventory. It’s time to take retail video advertising to a more personal level.
EV Hub Traffic Building Video Ads
Drive interested shoppers to your website for all of their EV-related questions. We create EV-specific video ad units that feature the EV model and promote the EV Hub landing page experience integrated within the dealer’s websites. The EV Hub addresses top EV ownership concerns as identified by JD Power research, from EV charging questions and range anxiety to EV total cost of ownership and purchase incentives.
This trusted source can become the primary destination for EV-focused dealer ad campaigns or for organic EV shoppers who land on your site, customized at the dealer-level. The EV Hub houses a collection of EV educational videos, links to all your EV models and inventory, as well as a variety of consumer tools from JD Power – the industry authority on EVs.
Service Tech Recruitment Video Campaigns
Publicize your need for qualified staff and advertise the perks of the job by placing recruitment videos on leading digital media platforms. We use lead gen ads on major media platforms to identify potential candidates within a dealer’s service area and drive them to provide their contact information. Stimulate interest, drive candidates to connect with you and achieve fully staffed service centers with your choice of candidates from the pack.
We create and place dealer-customized video campaigns with a core recruitment message on your behalf. Motivate potential candidates to click directly to a landing page where they can share personal contact information. These campaigns are proven to generate significant lead performance for participating dealers and are far less expensive than hiring a recruiter.
Recall Prospect Video Campaigns
Get the message out to the public via video campaigns on leading media platforms. These videos go beyond typical OEM safety recall outreach. Our campaigns complement OEM outreach efforts by identifying owners on the road who may be unaware of a safety recall on their vehicle. This unique outreach strategy drives them to dealerships to find out about relevant recalls and schedule appointments. These video campaigns can be done in conjunction with direct mail and email notifications. Recall campaigns have proven to generate incremental repair orders that arise while the vehicle is being evaluated within the service bays.
Gravity Unsold Leads & New Mover Email Campaigns
Take advantage of this powerful video email communication solution that turns unsold leads and “new to-your-area” shoppers into potential buyers. This fully automated solution uses email messaging to engage (or re-engage) with in-market shoppers and drives them to a robust video landing page with current offers.
Take advantage of this powerful video email communication solution that turns unsold leads and “new to-your-area” shoppers into potential buyers. This fully automated solution uses email messaging to engage (or re-engage) with in-market shoppers and drives them to a robust video landing page with current offers.
Experts You Can Count On
Tim Copacia
Executive Vice President, Strategic Development
Tim's Bio
Tim Copacia is Executive Vice President of Strategic Development for JD Power, specializing in the brand’s UnityWorks video campaigns.
Tim is responsible for driving revenue growth through strategic partnerships. He joined UnityWorks in 2011 to help elevate the company’s technology and video content expertise to new levels. Tim was instrumental in leading the sale of UnityWorks to Internet Brands (Autodata Solutions) in 2015.
Tim is a multi-dimensional senior automotive marketing executive with expertise in all customer communication channels supporting Tier 1, 2 & 3 marketing. His 30+ years of experience includes Super Bowl ads, brand experiences and events, customer loyalty/lifecycle programs, and omni-channel marketing campaigns. Tim is a former agency leader and CEO who has successfully led diverse teams of professionals across several major agencies within three leading holding companies (Omnicom, WPP, Interpublic) overseeing their largest worldwide automotive accounts. He is an industry pioneer in Digital Marketing, CRM, Customer Experience Management, Data-Driven Personalized Video Experiences and Mobile-First Video Campaigns for automotive retailers.
Tim has written several thought-leadership articles on video marketing and authored a book titled “Truths in Advertising.” He graduated from Wayne State University in Detroit, Michigan, where he played football for four years. Tim also completed executive studies at The Wharton School. In his free time, Tim enjoys golfing and performing classic tunes with his long-time singing group, The Heartbreakers.
Jeff Grice
Vice President, Strategic Development
Jeff's Bio
Jeff Grice is a Vice President of Strategic Development for JD Power, specializing in the brand’s UnityWorks video campaigns.
Jeff’s role focuses on guiding agencies, marketing firms and brands to enhance their lifecycle marketing programs with data-driven personally relevant video experiences. The ultimate goal is to create a confluence of omni-channel communication strategies with personalization across all channels to deliver unique and compelling modern customer experiences. Jeff has developed and led many successful T1 and T2 strategic partnerships including Epsilon, Shift Digital, Affinitiv, Agency720, Mindstream Interactive and Dialogue Direct.
Prior to his current role, Jeff held executive leadership positions with key marketing agencies including Senior Vice President of BBDO, Senior Vice President of Wunderman, Chief Operating Officer at Pitney Bowes Marketing Services and President of Niche Retail. Additionally, Jeff has served on several merger and acquisition initiatives with proven experience in business turnaround/transformation.
Jeff resides with his family in Harrison Township, Michigan. In his spare time, Jeff enjoys boating, classic cars and is president of his local classic car club.
Tim Kost
Vice President, Campaign Operations
Tim's Bio
Tim Kost is Vice President of Campaign Operations of the Autodata Solutions Division of JD Power. He is responsible for the overall product development and delivery functions for the Campaign Business Unit. Tim joined Autodata Solutions via the acquisition of UnityWorks where his role was Chief Operations/Financial Officer. At UnityWorks, he was charged with raising growth capital, strategic planning and all financial/operational activities that led the company from an early stage concept through successful exit for shareholders.
Prior to Autodata Solutions, Tim was the Chief Financial Officer and board member for America’s PPO and TPA where he was responsible for the overall financial and operational activities for two related healthcare entities. Tim began his career at Centron DPL Company, a division of GATX Capital Corp in various financial and operational roles that included a focus on M&A and international expansion.
Tim holds a BS in Business from Mayville State University.
Thomas Pearce
Senior Director, Interactive UX Strategy
Thomas's Bio
Thomas Pearce is a Senior Director of Interactive UX Strategy for JD Power. Thomas is responsible for the delivery of highly creative and scalable digital interactive experiences, as well as directing the “go-to team” for R&D and sales support. He has a passion for tackling complex digital concepts, mentoring team members and bringing innovative ideas to life.
With over 10 years in the automotive industry, Thomas is an award-winning digital interactive director with a rare combination of technical, creative and leadership expertise. He has over 20 years in UI/UX design and web/mobile development, including 7+ years successfully leading multidisciplinary creative and technology teams. He has worked with brands such as: Ford, GM, Chrysler, Seagate, Google/YouTube, Roxio, Napster, Conseco, Thomson Reuters and SGI.
Thomas holds a bachelor’s degree from the University of Minnesota and earned his Masters of Business Administration (MBA) from St. Scholastica | Stender School of Business and Technology. He has completed post-bachelor programs from several institutions, including Carlson School of Management, Nielsen Norman Group (UX), and Massachusetts Institute of Technology (MIT) - Sloan School of Management.
Troy Seeman
Manager, Sales Management
Troy's Bio
Troy Seeman is a Sales Manager for JD Power, specializing in the brand’s UnityWorks video campaigns.
Troy focuses on selling and promoting various video products to dealers and partners across the country. For the past 10 years, he has been helping these dealers and partners navigate through the digital video space, offering solutions for reaching new customers, retaining past customers and staying ahead of the curve with cost effective returns. This ultimately helps businesses improve reach, engagement and sales during customer research periods of their purchasing journey.
Melissa Tester
Director of Account Management
Melissa's Bio
Melissa Tester is the Director of Account Management for JD Power, specializing in the brand’s UnityWorks video campaigns.
Melissa manages a team responsible for the monthly campaign delivery for several leading OEMs. With a passion for growing business through video advertising, Melissa works closely with her clients to achieve real measurable ROI. Under her leadership, the UnityWorks campaign division has grown significantly, and she continues to expand the brand’s partner relationships into new business segments.
Melissa has over 15 years in account management experience with 10 years focused exclusively on automotive. Previously, she held various positions focused on thermal management with Henkel, formerly The Bergquist Company. As a Global Account Manager in the automotive segment, she worked with auto manufacturers at the design level.
Tim Copacia
Tim Copacia is Executive Vice President of Strategic Development for JD Power, specializing in the brand’s UnityWorks video campaigns.
Tim is responsible for driving revenue growth through strategic partnerships. He joined UnityWorks in 2011 to help elevate the company’s technology and video content expertise to new levels. Tim was instrumental in leading the sale of UnityWorks to Internet Brands (Autodata Solutions) in 2015.
Tim is a multi-dimensional senior automotive marketing executive with expertise in all customer communication channels supporting Tier 1, 2 & 3 marketing. His 30+ years of experience includes Super Bowl ads, brand experiences and events, customer loyalty/lifecycle programs, and omni-channel marketing campaigns. Tim is a former agency leader and CEO who has successfully led diverse teams of professionals across several major agencies within three leading holding companies (Omnicom, WPP, Interpublic) overseeing their largest worldwide automotive accounts. He is an industry pioneer in Digital Marketing, CRM, Customer Experience Management, Data-Driven Personalized Video Experiences and Mobile-First Video Campaigns for automotive retailers.
Tim has written several thought-leadership articles on video marketing and authored a book titled “Truths in Advertising.” He graduated from Wayne State University in Detroit, Michigan, where he played football for four years. Tim also completed executive studies at The Wharton School. In his free time, Tim enjoys golfing and performing classic tunes with his long-time singing group, The Heartbreakers.
Jeff Grice
Jeff Grice is a Vice President of Strategic Development for JD Power, specializing in the brand’s UnityWorks video campaigns.
Jeff’s role focuses on guiding agencies, marketing firms and brands to enhance their lifecycle marketing programs with data-driven personally relevant video experiences. The ultimate goal is to create a confluence of omni-channel communication strategies with personalization across all channels to deliver unique and compelling modern customer experiences. Jeff has developed and led many successful T1 and T2 strategic partnerships including Epsilon, Shift Digital, Affinitiv, Agency720, Mindstream Interactive and Dialogue Direct.
Prior to his current role, Jeff held executive leadership positions with key marketing agencies including Senior Vice President of BBDO, Senior Vice President of Wunderman, Chief Operating Officer at Pitney Bowes Marketing Services and President of Niche Retail. Additionally, Jeff has served on several merger and acquisition initiatives with proven experience in business turnaround/transformation.
Jeff resides with his family in Harrison Township, Michigan. In his spare time, Jeff enjoys boating, classic cars and is president of his local classic car club.
Tim Kost
Tim Kost is Vice President of Campaign Operations of the Autodata Solutions Division of JD Power. He is responsible for the overall product development and delivery functions for the Campaign Business Unit. Tim joined Autodata Solutions via the acquisition of UnityWorks where his role was Chief Operations/Financial Officer. At UnityWorks, he was charged with raising growth capital, strategic planning and all financial/operational activities that led the company from an early stage concept through successful exit for shareholders.
Prior to Autodata Solutions, Tim was the Chief Financial Officer and board member for America’s PPO and TPA where he was responsible for the overall financial and operational activities for two related healthcare entities. Tim began his career at Centron DPL Company, a division of GATX Capital Corp in various financial and operational roles that included a focus on M&A and international expansion.
Tim holds a BS in Business from Mayville State University.
Thomas Pearce
Thomas Pearce is a Senior Director of Interactive UX Strategy for JD Power. Thomas is responsible for the delivery of highly creative and scalable digital interactive experiences, as well as directing the “go-to team” for R&D and sales support. He has a passion for tackling complex digital concepts, mentoring team members and bringing innovative ideas to life.
With over 10 years in the automotive industry, Thomas is an award-winning digital interactive director with a rare combination of technical, creative and leadership expertise. He has over 20 years in UI/UX design and web/mobile development, including 7+ years successfully leading multidisciplinary creative and technology teams. He has worked with brands such as: Ford, GM, Chrysler, Seagate, Google/YouTube, Roxio, Napster, Conseco, Thomson Reuters and SGI.
Thomas holds a bachelor’s degree from the University of Minnesota and earned his Masters of Business Administration (MBA) from St. Scholastica | Stender School of Business and Technology. He has completed post-bachelor programs from several institutions, including Carlson School of Management, Nielsen Norman Group (UX), and Massachusetts Institute of Technology (MIT) - Sloan School of Management.
Troy Seeman
Troy Seeman is a Sales Manager for JD Power, specializing in the brand’s UnityWorks video campaigns.
Troy focuses on selling and promoting various video products to dealers and partners across the country. For the past 10 years, he has been helping these dealers and partners navigate through the digital video space, offering solutions for reaching new customers, retaining past customers and staying ahead of the curve with cost effective returns. This ultimately helps businesses improve reach, engagement and sales during customer research periods of their purchasing journey.
Melissa Tester
Melissa Tester is the Director of Account Management for JD Power, specializing in the brand’s UnityWorks video campaigns.
Melissa manages a team responsible for the monthly campaign delivery for several leading OEMs. With a passion for growing business through video advertising, Melissa works closely with her clients to achieve real measurable ROI. Under her leadership, the UnityWorks campaign division has grown significantly, and she continues to expand the brand’s partner relationships into new business segments.
Melissa has over 15 years in account management experience with 10 years focused exclusively on automotive. Previously, she held various positions focused on thermal management with Henkel, formerly The Bergquist Company. As a Global Account Manager in the automotive segment, she worked with auto manufacturers at the design level.
Let's Connect!
Are you interested in learning more about products and services from the Autodata Solutions division of JD Power? If so, fill out the form! We’ll be in touch ASAP.
Or, to speak directly with a member of our team, contact us at 800.293.2056 Option 1.
For all other inquires, you can contact us here.
Are you interested in learning more about products and services from the Autodata Solutions division of JD Power? If so, fill out the form! We’ll be in touch ASAP.
Or, to speak directly with a member of our team, contact us at 800.293.2056 Option 1.
For all other inquires, you can contact us here.