An insurance company’s digital ecosystem is a critical information and sales hub for shoppers and contains important service channels for existing customers. Websites, mobile apps, and other digital touchpoints are easy to use and positively impact consumers’ ability to acquire a quote, learn about the benefits of a company’s offerings, and manage their services. To attract and close shoppers and retain existing customers, you need to enhance their experiences through digital channels. Cross-industry understanding and knowledge is also essential to stay ahead of consumer expectations in insurance.
The J.D. Power 2019 Insurance Digital Experience StudySM provides an analysis of shoppers’ and customers’ perceptions of a company’s digital channels and explores the correlation between website and mobile app updates/enhancements and engagement as well as an overall digital proficiency rating provided by our alliance firm, Centric Digital.
What’s new in 2019?
For the first time, the Insurance Digital Experience Study will include public facing rank charts and awards for digital shopping and digital servicing.
Download the brochure for more information including study deliverables.
Questions? Use the contact me button on the right, and a J.D. Power representative will follow up with your inquiry.