Credit Card Satisfaction Study

The JD Power Credit Card Satisfaction Study delivers an independent source of consumer credit card data and insights. It helps issuers track satisfaction, compare brands, and identify emerging trends in the credit card industry.

Each year, the study sets the quality standard for major personal card issuers by examining customer needs, preferences, and behaviors in a rapidly evolving market. It equips credit card providers with valuable competitive intelligence to help brands evaluate their performance against key competitors.

Available in the U.S. and Canada.

Use our JD Power's exclusive data to improve product offerings, enhance brand perception, and optimize customer retention. Study subscribers will understand:

• Which credit card features drive the highest customer satisfaction
• Differences in satisfaction by card type (e.g., cashback, travel, retail)
• Satisfaction trends by issuer size and brand tier
• Behavioral and satisfaction differences among consumer segments
• How economic factors and financial health impact card usage
• Key areas to prioritize for future product and service enhancements
• How leading brands deliver superior satisfaction at key customer touchpoints