Study Details
In today’s digital age, consumers research product information in a variety of different ways—and often at the click of a button. It’s critical for automotive manufacturers and third-party website companies to engage with and assist shoppers in their search for new-vehicle information.
The JD Power U.S. New Autoshopper StudySM provides a comprehensive analysis of automotive consumer shopping patterns across the internet. The study includes verified new vehicle buyers and identifies initial purchase intentions, what sites shoppers visit, what information they seek, and how long they spend in the purchase funnel online.
In today’s digital age, consumers research product information in a variety of different ways—and often at the click of a button. It’s critical for automotive manufacturers and third-party website companies to engage with and assist shoppers in their search for new-vehicle information.
The JD Power U.S. New Autoshopper StudySM provides a comprehensive analysis of automotive consumer shopping patterns across the internet. The study includes verified new vehicle buyers and identifies initial purchase intentions, what sites shoppers visit, what information they seek, and how long they spend in the purchase funnel online.
The Benefits
The New Autoshopper Study helps automakers understand:
- The timeline spent shopping for/researching a new vehicle
- The impact and influence of digital information on new-vehicle purchase decisions
- Which shoppers aren’t visiting your site and how to attract them to your site
- The top information sources shoppers use and their importance in the final vehicle selection (including OEM, Dealer, and Independent websites)
- EV internet shopping behaviors
- Demographic and psychographic profiles of Automotive Internet Users (AIUs), defined as buyers who use the Internet in their new-vehicle shopping process
The New Autoshopper Study helps automakers understand:
- The timeline spent shopping for/researching a new vehicle
- The impact and influence of digital information on new-vehicle purchase decisions
- Which shoppers aren’t visiting your site and how to attract them to your site
- The top information sources shoppers use and their importance in the final vehicle selection (including OEM, Dealer, and Independent websites)
- EV internet shopping behaviors
- Demographic and psychographic profiles of Automotive Internet Users (AIUs), defined as buyers who use the Internet in their new-vehicle shopping process
The Scope
Study highlights include:
- How shoppers use digital devices (computers, gaming consoles, smartphones and tablets) and digital properties (websites and apps) to gather information prior to purchase
- How far in advance of purchase they begin the shopping process
- Which websites are visited most frequently and which sites are most useful during the shopping process
Study highlights include:
- How shoppers use digital devices (computers, gaming consoles, smartphones and tablets) and digital properties (websites and apps) to gather information prior to purchase
- How far in advance of purchase they begin the shopping process
- Which websites are visited most frequently and which sites are most useful during the shopping process
2026 Key Dates
Fielding
June — September 2026
June — September 2026
Publish
October 20, 2026
October 20, 2026
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JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.