Small Business Owners Data & Analytics

Small Business Banking Satisfaction Study

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The JD Power Small Business Banking Satisfaction Study explores small business owners’ satisfaction with the largest financial institutions in the United States. Study findings are used to Identify opportunities for financial institutions looking to help small business customers navigate marketplace realities today and in the future.

A subscription provides a clear understanding of which banks perform well in managing relationships with small business customers and why. 

This study is available in U.S. and Canada.

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Benefits

Why subscribe?

  • Critical insights about small business owners’ perceptions of your bank’s ability to meet their needs and expectations
  • Confidence to prioritize investments and initiatives around the factors that are shown to drive the most substantial increases to customer satisfaction
  • An evaluation of products and services using real voice-of-the-customer data to ensure that they are in sync with evolving customer desires and needs
  • Resources guided by intelligence about evolving user expectations, industry trends and expert insights
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Experiences Explored

Customers surveyed in this analysis answer questions about key topics about their current primary financial institution, such as:

  • Current Primary Financial Institution
  • Brand Image
  • Account Application/Opening
  • Product & Fees
  • Interaction Channels
  • Problem Resolution
  • Credit Services
  • Enhancing Customer Experience
  • Economic Perceptions

Key Dates

2026 U.S. Small Business Banking Study Milestones

Field Start: May 2026
Publish: October 21, 2026
Press Release: October 27, 2026

 

2026 Canada Small Business Banking Study Milestones

Field Start: June 2026
Publish: October 15, 2026
Press Release: October 22, 2026

Press Release & Award Information

JD Power will issue a national press release featuring key findings, trends, and brand rankings from the study. Only brands that meet JD Power’s research criteria will be ranked. Brands that rank highest in their segment and meet award criteria may promote their award through the JD Power licensing program—available exclusively to study subscribers.

Read the latest press release
U.S. Small Business Banking Study Press Release
CA Small Business Banking Study Press Release

See how our awards make an impact
U.S. Small Business Banking Satisfaction Study Award Information
CA Small Business Banking Satisfaction Study Award Information

 

J.D. Power Awards

Make decisions with confidence.

Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.

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Profiled Brands

Add your name to the distribution to receive the brand list when it is available. SIGN ME UP

2026 U.S. Profiled Brands

  • Bank of America
  • BMO
  • Capital One
  • Chase
  • Citi
  • Citizens Bank
  • Comerica Bank
  • Fifth Third Bank
  • First Citizens Bank
  • First Horizon Bank
  • Flagstar
  • Huntington
  • KeyBank
  • M&T Bank
  • PNC Bank
  • Regions Bank
  • Santander Bank
  • TD Bank
  • Truist
  • U.S. Bank
  • Wells Fargo
     

2026 Canada Profiled Brands

  • BMO
  • CIBC
  • RBC
  • Scotiabank
  • TD

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