Electric Vehicle Consideration Study

The Solution

The J.D. Power U.S. Electric Vehicle Consideration (EVC) StudySM is an industry benchmark for gauging EV shopper consideration and is arguably the most comprehensive upper-funnel EV study on the market.

Study content includes EV consideration by:

  • Geography
  • Demographics
  • Vehicle Experience
  • Lifestyle
  • Psychographics

Analysis of reasons for EV rejection include:

  • Cross-Shopping 
  • “Why Buy” Findings

New for '22! We have increased the frequency of EVC data collection and reporting to a MONTHLY PULSE, providing study subscribers with up-to-date access to industry, brand and model performance metrics, trends and key narratives. | Learn more about EVC Monthly Pulse >

The Benefits

Study insights provide answers to the following key stakeholder questions, among others:

  • Which BEV models do people know about – or not?
  • Which BEV models are people considering – or not? Why?
  • Which are they cross-shopping the most?
  • What specifically is preventing people from considering BEVs?
  • What actions can be taken to address reasons for avoiding BEVs?
  • How can BEVs best be marketed to unique customer segments?
  • Where and how are people shopping and informing choices about vehicles?
  • How are different information resources influencing people’s consideration of BEVs?