Vehicle quality is critical to the overall vehicle ownership experience.
However, vehicle quality is always relative.
Behavioral data is the best proxy to comparing consumer satisfaction and acceptance of vehicle quality, features and technologies.
Voice of the Vehicle (VoV) identifies the difference between performance and perception.
Utilizing real-world vehicle performance data, VoV informs automakers and suppliers on actual customer usage, in order to advance development and market acceptance.
All relevant data in context is examined, including:
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Raw vehicle data from a diverse mix of Makes and Models
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Mix of actual customer drive styles
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All road, traffic and weather conditions
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Comparison of results by technology from our online analysis platform
Key Stakeholders
Insights derived from VoV provide benefit to the following cross-functional stakeholder teams throughout an organization:
Leadership
Benchmark real-world data for more-informed investment strategies and decisions.
Safety and Innovation
Greater understanding of customer usage rates plus intended and unintended deployment of vehicle features.
Design
Knowing real-world driver behavior will inform the HMI for specific vehicle features.
Engineering
Insight into edge use cases and their cause and effect. Also, the impact of different executions and environmental factors on customer satisfaction.
Planning
Insight into feature use by demographics, driving styles and regions, helping determine appropriate valuation, packing and pricing.
Purchasing
Data quantifying the real-world performance of systems to inform supplier selection.
Experts You Can Count On
Doug Betts
President, Dealer Solutions
Doug's Bio
Doug Betts is the President, Dealer Solutions at JD Power. He joined the company in 2017.
He regularly provides perspective on the state of the automotive industry in media outlets like Automotive News, MSN and WardsAuto.
Prior to joining JD Power, Mr. Betts was at Apple, Inc., where he helped lead the introduction of Apple’s latest product innovations.
Previously, he held senior executive roles in global manufacturing and quality at FCA Chrysler Automobiles as Senior Vice President & Global Head of Quality with responsibilities covering all Fiat and Chrysler brands and services around the world; Nissan Motor Corp, as senior vice president of Total Customer Satisfaction for North and South America including Nissan and Infiniti brands; and Toyota Motor Manufacturing as General Manager of Quality for full size trucks, SUV’s and minivans.
Mr. Betts received a bachelor’s degree in Mechanical Engineering from Georgia Tech.
Dave Sargent
Vice President and Head of Connected Vehicle Practice
Dave's Bio
Dave Sargent
Vice President and Head of Connected Vehicle Practice
Dave Sargent is Vice President and Head of Connected Vehicle
Practice at JD Power. He is responsible for leveraging connected
vehicle data to unlock new consumer and product insights for
automakers and others.
His insights are regularly quoted in media outlets like Automotive
News, Auto Remarketing and Charged EVs.
Previously, Mr. Sargent was vice president, Automotive Quality
at JD Power, responsible for all of the company’s vehicle
quality research globally, including the Initial Quality Study (IQS);
Automotive Performance, Execution and Layout (APEAL) Study; and
Vehicle Dependability Study (VDS), as well as vehicle quality tracking
studies. Prior to that, he was the practice leader of JD Power’s
European operations, where he established the company’s London
office in 1995. Earlier, he worked in the company’s headquarters in
California.
Before joining JD Power in 1992, Mr. Sargent worked for a UK
consulting firm, as well as for Ford of Europe and the Rover Group.
Mr. Sargent holds a bachelor’s degree in economics from the
University of York and an MBA from Manchester Business School,
both in the UK.
Doug Betts
Doug Betts is the President, Dealer Solutions at JD Power. He joined the company in 2017.
He regularly provides perspective on the state of the automotive industry in media outlets like Automotive News, MSN and WardsAuto.
Prior to joining JD Power, Mr. Betts was at Apple, Inc., where he helped lead the introduction of Apple’s latest product innovations.
Previously, he held senior executive roles in global manufacturing and quality at FCA Chrysler Automobiles as Senior Vice President & Global Head of Quality with responsibilities covering all Fiat and Chrysler brands and services around the world; Nissan Motor Corp, as senior vice president of Total Customer Satisfaction for North and South America including Nissan and Infiniti brands; and Toyota Motor Manufacturing as General Manager of Quality for full size trucks, SUV’s and minivans.
Mr. Betts received a bachelor’s degree in Mechanical Engineering from Georgia Tech.
Dave Sargent
Dave Sargent
Dave Sargent is Vice President and Head of Connected Vehicle
Practice at JD Power. He is responsible for leveraging connected
vehicle data to unlock new consumer and product insights for
automakers and others.
His insights are regularly quoted in media outlets like Automotive
News, Auto Remarketing and Charged EVs.
Previously, Mr. Sargent was vice president, Automotive Quality
at JD Power, responsible for all of the company’s vehicle
quality research globally, including the Initial Quality Study (IQS);
Automotive Performance, Execution and Layout (APEAL) Study; and
Vehicle Dependability Study (VDS), as well as vehicle quality tracking
studies. Prior to that, he was the practice leader of JD Power’s
European operations, where he established the company’s London
office in 1995. Earlier, he worked in the company’s headquarters in
California.
Before joining JD Power in 1992, Mr. Sargent worked for a UK
consulting firm, as well as for Ford of Europe and the Rover Group.
Mr. Sargent holds a bachelor’s degree in economics from the
University of York and an MBA from Manchester Business School,
both in the UK.