Automotive Digital Retailing Solutions
Power Your Customer Experiences with JD Power SmartDigital
Connect Shoppers with Superior Retail and Sales Platforms Through Our Certified Digital Solutions
With an endless assortment of companies advertising their digital products and services, selecting the right ones for your business can be a daunting task. Which possess the best technology? Which have the best data? Which can be relied upon as stable collaborators into the future, and which provide solutions that truly advance your mission of digital modernization?
JD Power SmartDigitalSM is a suite of automotive digital retailing products based on our world-class technology and industry-leading data. These key elements build a foundation for seamless experiences from brand to retail.
JD Power SmartDigital Products and Services
You’re in the driver seat. You know where your business is excelling and where it could be doing better. That’s why we offer a broad range of products and services to help bridge the gaps within your existing retail environment. All products are fully configurable, and we can integrate any of our products and services into your program for a quick launch. JD Power data and IT-enabled solutions are included as required.
Browse our three categories of digital retailing products below, with descriptions of each individual product.
Program Analytics & Performance Management
Measure online advertising efficiencies (vendor & channel) regardless of lead submission
Objective evaluation and recommended allocation of digital funds
Across all facets of digital performance and partner accountability with advanced visualizations
Lead Management & Optimization
Enables consolidating, scoring, deduping and routing of leads based on selected business rules
Data augmentation to leads, utilizing consumer journey insights and recommended messages/next best action
Programmatic recontact of non-converted leads and new-to-the area shoppers
Logic-driven lead sourcing and scoring that yields two times the close rates of our competitors
Access consumer leads sold into lead third-party lead programs
Merchandising & Ad Technology for Dealers
Management and syndication of accurate inventory vehicle data, pricing and incentives
Electric Vehicle buying guides and Information widgets, including video content to guide shoppers in the new world of EVs all in one spot
Display and email campaigns utilizing video to boost attention and interest
VIN image service used to speed up posting merchandise while in-transit and in augmentation of live images
Dynamic and personalized ad creative for use by dealer agencies and dealers
Inventory ad units loaded with data-rich content, specific to the features on the exact VIN
Explore Our Related Digital Products
Do you have specific digital needs to address? We assist industry players with some of the biggest pain points within their current digital platforms.
Do you have specific digital needs to address? We assist industry players with some of the biggest pain points within their current digital platforms.
Digital Certification Programs
Vetting and certification process that validates digital technology providers meet J.D. Power quality standards for automotive dealers.
SmartLeads Third-Party Lead Program
Advanced lead validation and scoring technology that delivers high-quality third-party leads with genuine purchase intent, achieving twice the close rates of competitors.
Actionable Insights Dashboard and Reporting
Dynamic dashboard that displays all leads, sales process information, and sales data with detailed benchmarking against comparable dealer groups to identify performance gaps.
Enterprise Lead Management Platform
Modern platform that acquires, cleanses, and enhances leads with contextual data before delivering them to dealers to increase close rates.
Bi-Directional CRM Certification
Integration with 20+ CRM systems that enables real-time data exchange between OEMs and dealers while appending leads with shopper intelligence.
Concierge Services
Personalized support services that help dealers navigate and optimize their digital marketing ecosystem.
Digital Dealer Field Support
Dedicated team of certified support agents and in-field digital advisors who provide lead process management support and help dealers maximize incremental sales.
Digital Certification Programs
Our Tier 3 Certification Programs cover your website, digital retailing and digital advertising needs.
- Tier 3 Website Certification program ensures all websites comply with OEM brand standards and that providers supply accurate, timely data.
- Tier 3 Digital Retailing Certification program provides OEM brands with end-to-end digital retailing solutions and dealer choice.
- Tier 3 Digital Adverting Certification program drives quality lead volume by increasing dealer advertising participation and effectiveness through exclusive, certified providers.
- Other services available:
Call Tracking
Reputation Management
Trade-In Tools
Chat/SMS
Creative Assets
Lead Enrichment
Fixed Ops Solutions
Features and Benefits
- Normalizes all provider metrics
- Key at-a-glance performance metrics across providers
- Comparative metrics to elevate overall program performance
- Monthly audits and ongoing testing for program optimization
Our Tier 3 Certification Programs cover your website, digital retailing and digital advertising needs.
- Tier 3 Website Certification program ensures all websites comply with OEM brand standards and that providers supply accurate, timely data.
- Tier 3 Digital Retailing Certification program provides OEM brands with end-to-end digital retailing solutions and dealer choice.
- Tier 3 Digital Adverting Certification program drives quality lead volume by increasing dealer advertising participation and effectiveness through exclusive, certified providers.
- Other services available:
Call Tracking
Reputation Management
Trade-In Tools
Chat/SMS
Creative Assets
Lead Enrichment
Fixed Ops Solutions
Features and Benefits
- Normalizes all provider metrics
- Key at-a-glance performance metrics across providers
- Comparative metrics to elevate overall program performance
- Monthly audits and ongoing testing for program optimization
SmartLeads Third-Party Lead Program
JD Power SmartLeadsSM scrubs and scores third-party leads based on our patented buyer intention engine.
Features and Benefits
- 2x close rates over any other aggregator for third-party leads
- Only provider of scored leads based on buyer profile and no-questions-asked credit policy
- Most stringent contact validation in the industry
- Complete dealer customization
- Complete transparency with lead source and performance
JD Power SmartLeadsSM scrubs and scores third-party leads based on our patented buyer intention engine.
Features and Benefits
- 2x close rates over any other aggregator for third-party leads
- Only provider of scored leads based on buyer profile and no-questions-asked credit policy
- Most stringent contact validation in the industry
- Complete dealer customization
- Complete transparency with lead source and performance
Actionable Insights Dashboard and Reporting
The Actionable Insights Dashboard displays all leads, sales process information and sales data in a dynamic drillable format with best-in-class granularity and actionable comparable benchmark data against group, dealers like me, district, region and more.
Features and Benefits
- Consumes all leads and sales data agnostic of source
- Dynamic data discovery with intuitive ad hoc reporting
- Flexible permissions and business rule configuration
- Normalizes data from various sources to provide consistent performance measurement
- Proprietary sales funnel and process metrics displayed to identify dealer performance gaps
The Actionable Insights Dashboard displays all leads, sales process information and sales data in a dynamic drillable format with best-in-class granularity and actionable comparable benchmark data against group, dealers like me, district, region and more.
Features and Benefits
- Consumes all leads and sales data agnostic of source
- Dynamic data discovery with intuitive ad hoc reporting
- Flexible permissions and business rule configuration
- Normalizes data from various sources to provide consistent performance measurement
- Proprietary sales funnel and process metrics displayed to identify dealer performance gaps
Enterprise Lead Management Platform
Our platform replaces antiquated OEM IT systems with a modern platform that acquires, cleanses, appends contextually relevant data and delivers enhanced leads to dealers that increase close rates.
Features and Benefits
- Designed to provide vast configurability, nimbleness and granularity
- Built on Spring 4 TM application framework on JAVA 8, utilizing MS-SQL for Database technology
- Web APIs are REST or JSON based and System Architecture is completely hosted within a Virtual Private Cloud (VPC) powered by Amazon Web Services
Our platform replaces antiquated OEM IT systems with a modern platform that acquires, cleanses, appends contextually relevant data and delivers enhanced leads to dealers that increase close rates.
Features and Benefits
- Designed to provide vast configurability, nimbleness and granularity
- Built on Spring 4 TM application framework on JAVA 8, utilizing MS-SQL for Database technology
- Web APIs are REST or JSON based and System Architecture is completely hosted within a Virtual Private Cloud (VPC) powered by Amazon Web Services
Bi-Directional CRM Certification
Integrates with OEM-certified CRM suppliers to create bi-directional communication flow of sales process and consumer data between the OEM and dealer, enabling sales process gaps to be identified.
Features and Benefits
- Bi-directional integration with 20+ CRMs
- Monthly audits and quarterly testing of CRM standards to support compliance and continuous evolution
- Real-time appending of leads with shopper intelligence in an actionable dealer display
- Data exchange that breaks down silos between OEM and dealers
- Expanded lead dispositions
- Ability to filter between consumer-initiated and non-consumer-initiated leads
- Proprietary UI to clearly show lead handling guidelines, customer intelligence and more
Integrates with OEM-certified CRM suppliers to create bi-directional communication flow of sales process and consumer data between the OEM and dealer, enabling sales process gaps to be identified.
Features and Benefits
- Bi-directional integration with 20+ CRMs
- Monthly audits and quarterly testing of CRM standards to support compliance and continuous evolution
- Real-time appending of leads with shopper intelligence in an actionable dealer display
- Data exchange that breaks down silos between OEM and dealers
- Expanded lead dispositions
- Ability to filter between consumer-initiated and non-consumer-initiated leads
- Proprietary UI to clearly show lead handling guidelines, customer intelligence and more
Concierge Services
Our concierge center is staffed by in-house specialists that can handle a wide range of customer interactions from initial contacts to appointment reminders and overdue maintenance alerts.
Features and Benefits
- 24/7 service, 363 days a year, U.S. and Canada based
- Handles initial contacts, nurturing, appointment confirmations, follow ups and customer feedback
- Full integration to book appointments, provide call recordings directly into dealer CRMs
- Proprietary, configurable OEM-centric scripts with custom programs for sales, service, loyalty and conquest
- In-house professionally trained agents
- Proven results
Our concierge center is staffed by in-house specialists that can handle a wide range of customer interactions from initial contacts to appointment reminders and overdue maintenance alerts.
Features and Benefits
- 24/7 service, 363 days a year, U.S. and Canada based
- Handles initial contacts, nurturing, appointment confirmations, follow ups and customer feedback
- Full integration to book appointments, provide call recordings directly into dealer CRMs
- Proprietary, configurable OEM-centric scripts with custom programs for sales, service, loyalty and conquest
- In-house professionally trained agents
- Proven results
Digital Dealer Field Support
Our dedicated team of support agents and in-field digital advisors help you navigate your digital ecosystem. Our orchestrated approach to add value and measure ourselves on incremental sales holds us accountable to the same results that are important to you.
Features and Benefits
- JD Power certified agents and advisors
- Leading experts in the industry who support dealers within a wide range of designated marketing areas
- Lead process management support
Our dedicated team of support agents and in-field digital advisors help you navigate your digital ecosystem. Our orchestrated approach to add value and measure ourselves on incremental sales holds us accountable to the same results that are important to you.
Features and Benefits
- JD Power certified agents and advisors
- Leading experts in the industry who support dealers within a wide range of designated marketing areas
- Lead process management support
The Strength of JD Power Data and Customer Insights
As part of the JD Power family, we have direct access to some of the most highly coveted data and resources in the automotive industry, including ChromeData, the Power Information Network (PIN), JD Power Valuation Services and beyond. As part of JD Power, we have over 50 years’ experience analyzing and understanding consumer sentiment across multiple industries, knowledge we have used to help some of the world’s best-known brands improve their products and customer journeys – and knowledge we stand ready to depend on as we help you create the ultimate digital experiences.
We Take Pride in our Service and Security
By working with JD Power SmartDigital, you’ll be going right to the source of the data and resources underpinning your product or service. If questions arise, we are able to provide answers, insights and solutions faster and more efficiently than the industry standard. Through our vast experience working with highly sensitive information, we have developed robust security and data protection protocols, ensuring your privacy and peace of mind now and into the future.
Experts You Can Count On
Marianne Tappy
Senior Vice President, Digital Strategy
Marianne's Bio
Marianne Tappy
Senior Vice President, Digital Strategy
Marianne Tappy has over 20 years’ experience leading retail and customer experience transformation in corporate and start-up environments. Prior to joining Autodata Solutions, Marianne held executive roles at FordDirect where she grew the digital products portfolio, designed a dealer support structure and re-designed online shopping tools to bridge the brand-to-retail experience. She has a unique perspective having worked at a digital agency, an automotive supplier and at multiple OEMs. Marianne holds an MBA from The Wharton School, an MS in manufacturing from The University of Michigan and a BS in Mechanical Engineering from Kettering University.
Kim Irwin
Senior Vice President, Digital Strategy
Kim's Bio
Kim Irwin
Senior Vice President, Digital Strategy
Kim Irwin specializes in OEM and dealer digital retail programs for the Autodata Solutions Division of JD Power. With over 33 years of experience, Kim is a proven leader with extensive experience in the OEM, supplier and retail channels. Before Trilogy Automotive merged with JD Power at the end of 2019, Kim served as the President of Global Automotive Business of Trilogy Automotive and, before that, VP of Customer Success. Kim has worked with several Fortune 500 companies, including 22 years serving in executive roles at Ford. Kim hold an MS from Stanford University and a BS from Michigan State.
Marianne Tappy
Marianne Tappy
Marianne Tappy has over 20 years’ experience leading retail and customer experience transformation in corporate and start-up environments. Prior to joining Autodata Solutions, Marianne held executive roles at FordDirect where she grew the digital products portfolio, designed a dealer support structure and re-designed online shopping tools to bridge the brand-to-retail experience. She has a unique perspective having worked at a digital agency, an automotive supplier and at multiple OEMs. Marianne holds an MBA from The Wharton School, an MS in manufacturing from The University of Michigan and a BS in Mechanical Engineering from Kettering University.
Kim Irwin
Kim Irwin
Kim Irwin specializes in OEM and dealer digital retail programs for the Autodata Solutions Division of JD Power. With over 33 years of experience, Kim is a proven leader with extensive experience in the OEM, supplier and retail channels. Before Trilogy Automotive merged with JD Power at the end of 2019, Kim served as the President of Global Automotive Business of Trilogy Automotive and, before that, VP of Customer Success. Kim has worked with several Fortune 500 companies, including 22 years serving in executive roles at Ford. Kim hold an MS from Stanford University and a BS from Michigan State.
Let's Connect
Are you interested in learning more about products and services from the JD Power SmartDigital? If so, fill out the form! We’ll be in touch ASAP.
Or, to speak directly with a member of our team, contact us at 855.550.0085 or [email protected].
For all other inquires, you can contact us here.
Are you interested in learning more about products and services from the JD Power SmartDigital? If so, fill out the form! We’ll be in touch ASAP.
Or, to speak directly with a member of our team, contact us at 855.550.0085 or [email protected].
For all other inquires, you can contact us here.