Motivate Shoppers to Act with Relevant Video
Research supports that customers prefer do business with a brand that personalizes their experiences over a brand that makes no effort at personal relevancy. Our data-driven individualized video experiences support channel communications with tailored messages to each individual, using key customer data points to present customized offers. We use customer data to dynamically render a compelling message designed to spur each customer to act. Then, we harvest from the actions a customer took (or didn’t take) during these personalized.
Lifecycle Marketing and Data-Driven Video Experiences
Our video landing pages are used throughout the industry by leading automotive marketing companies. Our personalized video includes voice and text variables. This capability includes dynamic offers, inventory, coupons and messaging all driven through business rules and data. We use real human voices, not synthesized voices generated by computer. These video experiences combine video, voice, text, offers, links, dealer branding and customer personalization to create truly personalized experiences that drive more engagement and, ultimately, more sales.
Unlimited Scalability and Customization
Video content is choregraphed to meet the requirements of any segment or individual — supporting many types of campaigns including sales, service and recall campaigns. These dynamic video experiences can be enabled through multiple channels including email, display and video advertising and are an ideal destination pages for customer lifecycle marketing programs. Our video experiences provide unlimited scalability and customization. And we capture overall behavioral intelligence and specific customer data to drive analysis and follow-up communication.
Features and Benefits
- Sales, service, recall, lease renewal and other messages dynamically customized for each person
- Includes individualized offers, coupons and messaging all driven through business rules and data
- Compelling competitive comparison videos
- Real-time dealer inventory
- Integration with online retail solutions such as desking tools and vehicle delivery solutions
- Data driven personalized video messages with authentic voices, not synthesized
- Sales video landing pages with targeted models from dealer inventory, digital retailing, loyalty rewards and other applications relevant to the brand
- Service video landing pages designed to motivate vehicle service appointments with intelligent offers rendered based on telematics data, service history, vehicle age and usage
Experts You Can Count On
Are you interested in learning more about products and services from the Autodata Solutions division of J.D. Power? If so, fill out the form! We’ll be in touch ASAP.
Or, to speak directly with a member of our team, contact us at 800.293.2056 Option 1.
For all other inquires, you can contact us here.