What Is J.D. Power?
For decades, J.D. Power’s research has been a key tool for savvy consumers trying to separate companies with high-quality products and world-class customer service from the other guys. Think about it: At some point, you’ve almost certainly come across an ad for a bank or carmaker in which the company touts its high performance on a J.D. Power survey.
But how did J.D. Power develop its renown, exactly, and how does it compile its much-publicized satisfaction and quality surveys? And just how reliable are those reports, anyway?