Article/Insight

What Is J.D. Power?

For decades, J.D. Power’s research has been a key tool for savvy consumers trying to separate companies with high-quality products and world-class customer service from the other guys. Think about it: At some point, you’ve almost certainly come across an ad for a bank or carmaker in which the company touts its high performance on a J.D. Power survey.

But how did J.D. Power develop its renown, exactly, and how does it compile its much-publicized satisfaction and quality surveys? And just how reliable are those reports, anyway?

Read the full article about J.D. Power, see how J.D. Power conducts surveys and more 

 

Are J.D. Power Awards Legitimate?