Article/Insight

Multicultural Consumers Webinar

Fuel Automotive Marketing Performance with Multicultural Consumers

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As we emerge from COVID-19, consumers are finding and purchasing cars in new and different ways. With Hispanic, Black and Asian Americans making up 40% of the U.S. population, understanding how these consumers spend their time and the best ways to reach them is crucial to creating a marketing campaign that stands apart, resonates and breaks through the clutter.
 
Join Nielsen and J.D. Power on Thursday, July 30th at 2:00pm EST for a live webinar where we will review:

  • Shifts in the Automotive Landscape: Gain an overview of the current state of the auto industry
  • The Multicultural Advantage: Understand which media tactics resonate most across Hispanic, Black and Asian American consumers
  • Key Action Items: Leverage data, insights and trends to adapt your go-to-market strategy and drive your business forward

Register Now