Industry Update: February 2017

Download the Industry Health Review to understand monthly sales and share performance, new model launches, dealership marketing opportunities, and what's ahead for the industry, including:

Industry Sales Performance

1. 2017 starts with a slight contraction as January total sales fell 0.5% to 1.14 million
2. Retail sales fell 1.1%, driving down industry growth for the month
3. Non‐retail sales led the industry with a modest 1.5% growth

Industry Pricing & Incentives

1. Customer‐facing Transaction Price raced ahead to a January record $31.4K
2. Incentive spending also ended at a January record $3,823
3. Consumer credit metrics and demographics pick up right where 2016 left off

Industry Dynamics

1. Industry immediately resumes its familiar story: SUVs race ahead, cars falter
2. Compact and Midsize SUV gain 2.5ppts and 1.0ppts respectively to account for 30.8% of all industry retail sales
3. Midsize and Compact Car fell 2.3ppts and 0.9ppts respectively to start the year very poorly
4. Large Pickup also was a big winner, gaining 1.0ppts to 12.8% of industry retail sales