Article/Insight

Financial Services Churn Data and Analytics Report Q4 2025

The following is based on data gathered through the JD Power Churn Data and Analytics 2025 fourth-quarter report. Review insights on this quarter's results in the latest industry briefing: FinTech Brands Continue to Attract and Convert New Banking and Investment Accounts

 

CHECKING ACCOUNT

Who is Acquiring the Most New Accounts?

Chime captures the highest share of checking account openings and is most effective at turning considerations into new accounts. This mirrors results from Q3 2025.
 

 

 

Do Those Open Rates Hold True by Affluency? 

Chime maintains its leadership among the Mass Market, but Bank of America and Chase capture the highest percentage of new accounts among the Affluent and Mass Affluent.

 

SAVINGS ACCOUNT

Who is Acquiring the Most New Accounts? 

Chase outpaces Chime in new savings account openings, but Chime converts the most considerations into new accounts.

 

Do Those Open Rates Hold True by Affluency? 

Chime leads in savings account openings within the Mass Market, but Chase, Bank of America, Wells Fargo, and Capital One win the most Mass Affluent and Affluent new savings accounts.

 

INVESTMENT ACCOUNT

Who is Acquiring the Most New Accounts? 

Chime captures the highest share of checking account openings and is most effective at turning considerations into new accounts. This mirrors results from Q3 2025.

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Do Those Open Rates Hold True by Affluency?

Chime leads in savings account openings within the Mass Market, but Chase, Bank of America, Wells Fargo, and Capital One win the most Mass Affluent and Affluent new savings accounts.

 

 

About JD Power Churn Data Analytics

JD Power U.S. Financial Services Churn Data & Analytics is a syndicated benchmarking study profiling the actions and experiences of customers opening new financial products/accounts in the U.S. The study includes the following consumer account types: checking, credit card, savings/money market, individual investment, HELOC/HELoan, personal loan, auto loan, and retirement. The key metrics in this study track the opening and closing (“churn”) of customer financial accounts among institutions. 

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