Customer Experience Innovation and Journey Mapping

High performing companies leverage Customer Journey Mapping to plan for and drive customer experience innovation. But how do they do it?

During this webcast JD Power and Kerry Bodine & Co. cover the following:

  • The role of the customer in CX innovation
  • Why high performing companies focus on journeys and not just touchpoints
  • Why journey maps have become one of the most popular tools for understanding and improving customer experiences
  • The four types of customer journey maps and their related business objectives
  • An overview of a successful customer journey mapping project and what you can expect in terms of outcomes in support of achieving your goals and objectives
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