Press Release

J.D. Power Acquires Automotive F&I Menu and Reporting Software Business of Tail Light

Acquisition Strengthens J.D. Power F&I Analytics Offerings for Automotive Dealerships and Third-Party Partners, Building on Darwin Automotive Acquisition

J.D. Power, a global leader in data analytics and consumer intelligence, today announced it has acquired the finance and insurance (F&I) menu and reporting software business of Tail Light, a leading automotive software company. Tail Light’s F&I menu and reporting software is used by automotive dealerships and insurance providers to streamline vehicle financing and service contract configuration and reporting. The acquisition follows the 2021 acquisition of Superior Integrated Solutions, Inc./Darwin Automotive and further strengthens the J.D. Power F&I software analytics offerings for auto dealers and third-party partners.

“The pace of digital transformation in auto dealerships has been staggering, and the F&I department has been leading that charge with growing demand for digital menu solutions that clearly and consistently display financing details and special offers to consumers whether they are in the showroom or buying online,” said Phil Battista, president of dealership technologies at J.D. Power. “Similarly, demand has grown for analytics and reporting solutions that allow dealers to optimize their F&I offerings. By augmenting our rapidly growing suite of dealer-focused F&I solutions with Tail Light’s F&I technology and resources, we are solidifying our role as an end-to-end data analytics and software solutions provider to all facets of the automobile industry.”

Tail Light’s F&I menu and reporting software business includes the Tail Light Showcase solution, which supports both showroom and digital sales with highly personalized, customer-focused tools to select vehicle financing and protection options. It also includes industry-leading analytics and reporting software that allows dealerships to analyze their own F&I performance versus industry benchmarks to make adjustments and optimize their consumer offerings.

“Today’s F&I department is fundamentally different from even a few years ago,” said Matt Twyman, CEO of Tail Light. “Dealerships have become sophisticated, data-driven enterprises that rely on real-time analytics, competitive benchmarking, and powerful software to deliver the optimal customer experience while maximizing profitability. We have been committed to driving the technology transformation with the industry’s best software and analytics.”

The Tail Light F&I technology will be integrated into the J.D. Power Dealership Technologies division, which was formed following the July 2021 acquisition of Superior Integrated Solutions, Inc./Darwin Automotive.

About J.D. Power
J.D. Power
 is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.

About Tail Light
Tail Light is a Dallas-based technology company that has delivered innovative applications and solutions for the automotive industry since 1998. Through its subsidiary Bouncie, Tail Light is the market-leading connected vehicle and telematics solution enabling drivers, families, and businesses to manage the real-time location, vehicle health, and driving data for drivers and vehicles.

Media Relations Contact
Geno Effler, J.D. Power; West Coast; 714-621-6224; [email protected]

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