Press Release

Ford on Board with J.D. Power ChromeData to Expand Build Data Coverage

Addition of Ford Build Data Reinforces ChromeData Vehicle Data as Clear Industry Leader

J.D. Power ChromeData, the leading provider of vehicle data and software solutions, today announced an agreement with Ford Motor Company to utilize Ford, Lincoln and Mercury build data to further enhance the ChromeData Vehicle Description Services.

“Ford’s initiative to utilize its build data to help dealers, lenders and other industry partners will bring more clarity in understanding exactly what features and content are included on each vehicle,” said Craig Jennings, president of the Autodata Solutions division at J.D. Power. “This enhances our primary objective of providing the most accurate information to drive precise valuations, inventory listings and the merchandising of vehicles with all notable features and installed equipment that other VIN decodes do not provide.”

This agreement with Ford Motor Company comes on the heels of a similar one J.D. Power announced in 2021 with ChromeData and Toyota Motor North America to utilize Toyota, Lexus and Scion build data. ChromeData now has access to build data for approximately 80% of automotive brands sold and holds an undisputed leadership position in the industry.

Manufacturer build data contains data identifying standard and optional equipment; packages; advanced safety, technology and comfort features; interior and exterior color codes; and as-built manufacturer’s suggested retail price. This information, when cross-referenced with the extensive proprietary ChromeData Vehicle Catalog, provides the most precise VIN descriptions available. Accurate VIN descriptions are critical for dealers, marketers, remarketing companies, finance & insurance companies, valuation services and the retail shopper.

ChromeData, which describes more than four billion VINs a year, is best known for collecting, authoring, standardizing, enhancing and syndicating automotive data. It provides access to more than 30 years of high-quality VIN vehicle data, new car, light truck and motorcycle information.

About J.D. Power
J.D. Power
 is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit The J.D. Power auto shopping tool can be found at

Media Relations Contacts
Geno Effler, J.D. Power; West Coast; 714-621-6224; [email protected]
Shane Smith; East Coast; 424-903-3665; [email protected]

About J.D. Power and Advertising/Promotional Rules:

Media Contacts