Auto and home insurance shopping behavior
Loyalty Indicator & Shopping Trends (LIST)
A daily, competitive view of auto and home insurance shopping and loyalty behavior
Are your investments paying off?
The insurance industry spends $9B annually in marketing and advertising. That’s a big investment to capture shoppers. Are you accurately monitoring insurance shopping behavior across the industry? Are you attracting new customers? Are competitors’ campaigns attracting your at- risk customers?
The insurance industry spends $9B annually in marketing and advertising. That’s a big investment to capture shoppers. Are you accurately monitoring insurance shopping behavior across the industry? Are you attracting new customers? Are competitors’ campaigns attracting your at- risk customers?
In order to understand whether your investments are paying off, you need:
Near-real-time visibility into whether you’re winning or losing
Which brands are having the biggest impact at the national, state, and metropolitan level
Deep dive insights into consumer trends and the reasons behind shifts in shopping
An understanding of which your customers are at-risk
Get an Intelligence Advantage with JD Power Loyalty Indicator & Shopping Trends (LIST)
The JD Power Insurance LIST provides a unique daily, competitive view of auto and home insurance shopping and loyalty behaviors for the top carriers in the national and state-level markets. The consumer behavior data captured reveals who shoppers are, where they are shopping, and competitive brand-level consideration sets. This independent view of shopping behaviors across the United States puts the critical data needed to win the acquisition battle right in your hands.
How are subscribers putting the power of LIST to work for them? Check out our use case library to explore a few examples >>
The JD Power Insurance LIST provides a unique daily, competitive view of auto and home insurance shopping and loyalty behaviors for the top carriers in the national and state-level markets. The consumer behavior data captured reveals who shoppers are, where they are shopping, and competitive brand-level consideration sets. This independent view of shopping behaviors across the United States puts the critical data needed to win the acquisition battle right in your hands.
How are subscribers putting the power of LIST to work for them? Check out our use case library to explore a few examples >>
Let LIST data answer your strategic questions
Competitor Analysis
Identify which brands are attracting and closing business in your target markets and from your target demographics and why they’re gaining this business.
Identify which brands are attracting and closing business in your target markets and from your target demographics and why they’re gaining this business.
Marketing Impact
Track how your campaigns are performing, how your competitors’ campaigns are performing, and how key audience segments in target markets are responding to both.
Track how your campaigns are performing, how your competitors’ campaigns are performing, and how key audience segments in target markets are responding to both.
Operational Analysis
Explore the impact that channel, process, and policy enhancements have on shopping and retention rates in order to inform future operational changes.
Explore the impact that channel, process, and policy enhancements have on shopping and retention rates in order to inform future operational changes.
Impact of Market Events
Understand how specific events like weather, rate taking, and campaign timing are impacting your shopping and retention rates and your competitors’.
Understand how specific events like weather, rate taking, and campaign timing are impacting your shopping and retention rates and your competitors’.
Now Available: LIST 3.0
As we continue to enhance LIST to provide subscribers with the critical data needed to win the acquisition battle, we're excited to launch our latest iteration which is available to subscribers now. LIST 3.0 updates include:
Survey Enhancements: We've expanded questions to allow for more customized daily, monthly, quarterly, and annual shopping/switch rates and to provide a more robust view among bundlers.
Agile Survey Tool: We've migrated to a more agile survey tool which allows for interchangeable modules to provide timely data on topical issues and client customization.
More Data: We're increasing sample sizes to enhance state, product, and customer segment specific data analysis.
More Vehicle Details: We've added questions to gather primary vehicle make, model and year and will soon add data sets to understand auto premium dollar amount down to household level precision.
As we continue to enhance LIST to provide subscribers with the critical data needed to win the acquisition battle, we're excited to launch our latest iteration which is available to subscribers now. LIST 3.0 updates include:
Survey Enhancements: We've expanded questions to allow for more customized daily, monthly, quarterly, and annual shopping/switch rates and to provide a more robust view among bundlers.
Agile Survey Tool: We've migrated to a more agile survey tool which allows for interchangeable modules to provide timely data on topical issues and client customization.
More Data: We're increasing sample sizes to enhance state, product, and customer segment specific data analysis.
More Vehicle Details: We've added questions to gather primary vehicle make, model and year and will soon add data sets to understand auto premium dollar amount down to household level precision.
Check Out Recent LIST Insights
The Quarterly LIST Shopping Report provides a high-level snapshot of P&C insurance shopping data and trends from the previous quarter. The latest report is available for download now.
The Quarterly LIST Shopping Report provides a high-level snapshot of P&C insurance shopping data and trends from the previous quarter. The latest report is available for download now.
More Ways to Access LIST
JD Power insurance LIST data is now available to Databricks Marketplace and Snowflake Marketplace users.
JD Power insurance LIST data is now available to Databricks Marketplace and Snowflake Marketplace users.
Don't Be Left in the Dark
If you're not yet a LIST subscriber, learn more about why it’s time to put LIST to work for you.
Get the LIST Advantage
If you're ready to start putting LIST to work for you, complete and submit the form below, and a JD Power representative will follow up with you as soon as possible.
If you're ready to start putting LIST to work for you, complete and submit the form below, and a JD Power representative will follow up with you as soon as possible.