Insurance Digital Experience Insights
Satisfaction Matters
Digital experience encourages digital engagement, and digital communication is strongly linked to important loyalty metrics. Customers who have a positive digital experience are more than 2X as likely to continue using digital channels than those who have a poor digital experience.*
Critical to Business Success
The digital experience is more important than ever as it provides more efficient communication, alleviates call center volume, and significantly increases customers’ propensity to enroll in automatic payments.*
Increase brand consideration
Insurance shoppers who have an excellent experience on the carrier’s public website are 400x more likely to consider that carrier than those who provide a poor digital experience.*