Home Improvement Retailer Insights

The J.D. Power Home Improvement Retailer Satisfaction Study measures key drivers of satisfaction among customers who purchased home improvement-related products from a home improvement retailer.

Retailers with Customer-Driven Reputations Earn More Repeat Business

90% of customers who see their home improvement retailer as “customer-driven” say they “definitely will” purchase from them again, vs. just 23% for “profit-driven” retailers.*

Quality Drives Loyalty

“Top performers in this year’s study are setting themselves apart by consistently offering high-quality, readily available products and supplies, delivering a strong in-store experience, and building a deep sense of trust with their customers.”– Michael Taylor, Sr. Managing Director: Travel, Hospitality, Retail and Customer Service

Satisfaction Drives Recommendations

Highly satisfied customers are the most likely to promote their home improvement retailer to others.**

*JD Power 2025 U.S. Home Improvement Retailer Satisfaction Study 
**Promoters: OSAT Average 735