Ford and Hyundai resurrected the concept of a truly small pickup truck when they launched the Maverick and Santa Cruz models for the 2022 model year. The Maverick proved to be the more popular one, perhaps due to its lower price, hybrid powertrain, and traditional crew-cab truck styling.
Regardless of the reason, the Maverick drew plenty of younger people, women, and car/SUV owners to Ford showrooms, making them first-time Ford customers. And in Ford’s book, that represented success.
Since 2022, Ford has made some changes. A Maverick Tremor version arrived in 2023, adding some off-roading capability. In the 2024 Maverick, the optional turbocharged engine became standard, while the standard hybrid powertrain became an option. The Lariat trim level also added more safety features in 2024.
Now, the 2025 Ford Maverick gets a substantial refresh. It remains a crew-cab shortbed pickup truck with a choice between XL, XLT, Lariat, and Tremor trim levels. However, the hybrid powertrain is once again standard equipment, while the turbocharged engine is an option. Prices start at $27,890, including the $1,595 destination charge.
Though the 2025 Maverick gets minor styling changes, they make a big difference. Slimmer lighting elements, revised grilles for each trim level, new 19-inch wheels on the Maverick Lariat, and other details give Ford’s small truck a more grown-up look. A new Black Package also debuts, adding an exclusive grille design, a black roof, black badges, and black 19-inch wheels.
Ford says new interior colors and materials are a part of the 2025 Maverick update. The Maverick XLT has a new Aspen Gray over Navy Pier interior theme, and Lariats are available with an expressive and upscale new Smoke Truffle theme with trendy bronze accents. However, the most significant interior updates are the new 8-inch digital instrumentation panel and the 13.2-inch touchscreen infotainment system, which I’ll detail below.
Ford continues to offer the 2025 Maverick with a choice between a turbocharged 2.0-liter four-cylinder engine and a hybrid powertrain based on a 2.5-liter four-cylinder engine. However, the automaker pulled another switcheroo this year, once again making the hybrid the standard powertrain and putting the turbo back on the options list.
There’s another significant change: you can get a Maverick Hybrid with AWD. Ford says that addresses a top request from Maverick owners, and if you add AWD and the optional 4K Towing Package, it will tow 4,000 pounds. That’s double what the FWD model can handle.
Maverick Hybrids produce a combined 191 horsepower and 155 pound-feet of torque, use a continuously variable transmission (CVT), and deliver up to 42 mpg in city driving. The Maverick turbo is good for 238 hp and 275 lb-ft (slightly less than in 2024), employs an eight-speed automatic, and this year comes only with AWD.
Ford also reports that the Maverick Tremor adds a 1-Pedal Drive feature but doesn’t define what it is. In the off-road-oriented Tremor it likely provides the ability to drive the truck using only the accelerator pedal when traveling at low speeds on challenging terrain.
Ford debuts two new screens in the 2025 Maverick. One is an 8-inch digital instrumentation panel that looks just like what you’ll find in the redesigned Ford Ranger, and the other is a 13.2-inch touchscreen infotainment system running the automaker’s Sync 4 technology. Both are welcome updates.
The new Sync 4 system replaces an 8-inch touchscreen and offers the following standard and available features:
In addition, the 2025 Maverick is available with new semi-autonomous towing technologies, including Pro Trailer Hitch Assist and Pro Trailer Backup Assist (standard with Lariat and Tremor trim levels). The first one helps you line the Maverick up with the hitch for easy connections, while the latter enables you to reverse a trailer more intuitively.
All 2025 Maverick models have standard Ford Co-Pilot360. This collection of advanced driving assistance systems (ADAS) includes:
In addition, Ford also offers an available surround-view camera system for the updated Maverick. The Lariat and Tremor models include adaptive cruise control with stop-and-go capability, lane-centering assistance, and Predictive Speed Assist. The Predictive Speed Assist system can read speed limit signs and automatically adjust the Maverick’s speed, and it can identify upcoming curves and freeway exit ramps to slow the truck in advance.
The 2025 Ford Maverick’s primary rival is the also-refreshed 2025 Hyundai Santa Cruz. However, the Maverick can also draw buyers who might otherwise choose a traditional midsize truck like a Chevrolet Colorado, GMC Canyon, Nissan Frontier, or Toyota Tacoma. Yes, Ford’s own Ranger model is also on that list.
Based on the changes to the 2025 Maverick, Ford isn’t allowing success to delay improvements. From the new hybrid AWD powertrain to the upgraded technology stack, the 2025 Maverick is more appealing than ever.
Ford is the source of information in this article. It was accurate as of July 31, 2024, but it may have changed since that date. Always confirm product details and availability with the automaker’s website or your local dealership.
Christian Wardlaw is a veteran automotive journalist with 30 years of experience in the field and has held automotive editorial leadership positions at Edmunds, JD Power, and The New York Daily News. Today, Chris owns a content agency called Speedy Daddy Media, and in addition to JDPower.com, his work appears on Capital One Auto Navigator, CarGurus, and Edmunds.
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