Brand Licensing

Certifications

Explore all available JD Power Certification programs

JD Power Certifications recognize organizations that deliver superior customer experiences based on rigorous benchmarking and operational evaluation. These programs validate performance, differentiate your brand, and provide a credible way to demonstrate your commitment to excellence.

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Recognition Backed by Data and Operational Rigor

  • Certification based on independent JD Power benchmarks and evaluation
  • Combines customer satisfaction data with operational best practices
  • Programs designed to reflect what customers value most
  • Structured criteria ensure consistency, credibility, and transparency
A JD Power Certified badge with a gold and black design, featuring the text 'JDPOWER' at the top and 'CERTIFIED' at the bottom.

Key Features

Validate Performance with Independent Certification

  • Certification reflects performance against JD Power benchmarks
  • Demonstrates service excellence in key customer experience areas
  • Differentiates certified organizations from competitors
  • Provides a credible, third-party validation of results

Apply Certification Across Marketing and Communications

  • Use certification in marketing and promotional materials
  • Reinforce credibility in customer-facing channels
  • Support internal engagement and employee pride

Support Long-Term Performance and Growth

  • Highlight commitment to continuous improvement
  • Strengthen customer retention and loyalty
  • Increase brand differentiation and consideration
  • Enable consistent positioning across campaigns and channels

Who JD Power Certifications Are Built For

  • Organizations focused on improving customer satisfaction and service quality
  • Customer experience, operations, and service leaders
  • Marketing and brand teams seeking credible proof points
  • Companies looking to differentiate in competitive markets

Ready to get certified?

Demonstrate your commitment to delivering exceptional customer experiences with a certification backed by trusted data, benchmarking, and operational rigor.

JD Power Performance Report

Brand Licensing

Performance Reports

Spotlight your commitment to customer satisfaction.

JD Power Performance Reports are consumer-friendly reports that highlight above-average performance by companies in JD Power syndicated studies. Each report is written and designed by JD Power, and features select research findings and charts from the study, with a focus on the client’s ranking and performance.​

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What’s Included in a Performance Report

  • Overall ranking or score compared to segment averages
  • Above-average factor and dimension performance
  • Option to include client and JD Power quotes
  • Visual charts and imagery that highlight results
  • Study details explaining methodology and findings

A Trusted Way to Demonstrate Performance and Credibility

Performance Reports help organizations communicate verified performance results to qualified audiences, reinforce trust with customers and stakeholders, and highlight a commitment to delivering strong customer experiences backed by independent research.

Key Features

Showcase Overall and Factor Performance

  • Present overall rank or score compared to segment averages
  • Highlight above-average factor or dimension performance
  • Include trending improvements when available
  • Reinforce key achievements through visual charts and summaries

Communicate Results with Credible Content

  • Include client-provided quotes about customer satisfaction
  • Leverage JD Power press release insights
  • Provide clear, consumer-friendly explanations of results
  • Build trust through independent, research-backed content

Flexible Use Across Channels

  • Share through print such as direct mail, events, and retail materials
  • Distribute digitally via email, newsletters, websites, and apps
  • Include in investor communications and partner materials
  • Ensure use is aligned with approved qualified audiences

Who Performance Reports Is Built For

  • Organizations that rank above overall/segment average and subscribe to the associate study
  • Marketing, communications, and brand teams
  • Customer experience and leadership stakeholders
  • Teams reinforcing trust with customers, partners, and investors

Ready to highlight your performance?

Use JD Power Performance Reports to reinforce credibility, communicate customer satisfaction results, and share your achievements with qualified audiences.

U.S. Senior Living Satisfaction Study

Actionable Insights for Senior Living Satisfaction

The U.S. Senior Living Satisfaction Study examines industry-level performance across seven factors of the resident experience, measuring Independent Living and Assisted Living/Memory Care separately. It highlights best practices critical to satisfying residents and informs competitive senior living benchmarking.

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What It Measures

A Complete View of Senior Living Performance

The study provides actionable insights across key drivers of resident satisfaction:

• Staff and caregivers
• Services and activities
• Cost of living
• Rooms and accommodations
• Food and dining
• Community environment
• Loyalty and advocacy metrics

Includes:

• Independent Living and Assisted Living/Memory Care segments
• Customized executive presentation
• Competitive survey data
• Interactive reporting interface

How the Senior Living Satisfaction Study Works

• Surveys residents across branded senior living operators
• Measures seven factors of the resident experience
• Reports Independent Living and Assisted Living/Memory Care separately
• 2026 fielding begins June 2026
• Final results and press release November 18, 2026
• Subscribers receive customized executive presentation and data file

Core Strengths

Drive Better Resident Outcomes

• Data-driven recommendations tailored to strategic business goals
• Executive briefing on key industry trends
• Scorecard comparing performance to industry benchmarks
• Competitive survey data and customer segmentation
• Proprietary interactive reporting interface access

Business Impact

Benchmark and Improve Resident Satisfaction

• Improves resident satisfaction across seven factors including staff and food
• Differentiates Independent Living versus Assisted Living and Memory Care
• Strengthens occupancy, loyalty, and advocacy through actionable insights
• Aligns services and activities investment with resident expectations
• Benchmarks your operation against Brookdale, Atria, and Sunrise

Key Dates

2026

Fielding Begins: June 2026
Final Results and Press Release: November 18, 2026*Subject to change; updated 03/18/2026

Press Release & Award Information

JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the Senior Living Satisfaction Study as a prerequisite.

Three identical JD Power awards made of clear glass with gold bases and text. Each award features the JD Power logo and the phrase 'The Voice of The Customer'.

Brands Targeted to be Profiled

Profiled Brands

Independent Living

Holiday by Atria
Life Care Services
Brookdale Senior Living
Discovery Senior Living

Assisted Living/Memory Care

Brookdale Senior Living
Sunrise Senior Living
Discovery Senior Living
Atria Senior Living
Life Care Services

Designed for Senior Living Leaders

• Senior living operator executives
• Community directors and regional managers
• Resident experience and care leaders
• Marketing and occupancy strategy heads
• Dining and services program leads
• Competitive intelligence teams

PowerSource

Insights Available at a Touch of a Button

Subscribers have full access to benchmark reporting, competitor analysis, and more with PowerSource.

Elevate Resident Satisfaction

Subscribe for benchmarks, customized strategy sessions, and industry trends.

PulseCX

Measure the Moments That Matter Most

PulseCX is an integrated customer experience management platform designed to measure, monitor, and act on the moments that matter most to customers. Rooted in syndicated customer experience research, PulseCX uses proven in‑channel KPIs to establish a clear benchmark and guide organizations toward stronger customer experiences—providing visibility into where performance stands today and how it evolves over time.
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A CX Platform Built on Proven Experience Metrics

• In‑channel KPIs grounded in industry customer experience studies
• Structured measurement aligned to the moments that drive satisfaction
• Real‑time feedback captured across key interactions and channels
• Dashboards designed to monitor performance and progress year‑round
• Research‑driven benchmarks that establish a clear performance “North Star”

Clear Direction From Insight to Action

• Visibility into how customer experience performs at critical touchpoints
• Confidence measuring progress against known satisfaction drivers
• Faster identification of issues requiring service recovery
• Better alignment between experience data and operational action

Key Features

Research‑Driven CX Measurement and In‑Channel KPIs

• Measure performance using in‑channel KPIs tied to overall customer satisfaction
• Track the moments that matter most using research‑validated experience metrics
• Go beyond top‑line scores to understand experience quality during real interactions
• Maintain consistent, year‑round measurement aligned to industry benchmarks

Real‑Time Feedback + Text Analytics That Cut Through Clutter

• Capture instant customer feedback immediately following key interactions
• Monitor performance across channels to identify issues as they emerge
• Analyze open‑ended feedback with text analytics to surface themes and sentiment
• Quickly drill into keywords, trends, positives, and detractors for faster insight

Flexible, Cost‑Effective CX Management at Scale

• Configure surveys, dashboards, and reporting to align with organizational goals
• Scale CX measurement across teams and channels without added complexity
• Support service recovery through alerts and performance monitoring
• Access enterprise‑grade CX management in a cost‑effective, flexible platform model

Who PulseCX Is Built For

• Organizations seeking structured, in‑channel CX measurement
• CX and service teams responsible for monitoring experience performance
• Leaders requiring consistent tracking of customer‑driven KPIs

Put Research‑Driven CX Measurement to Work

PulseCX establishes a clear benchmark, tracks performance at the moments that matter, and delivers the visibility required to move from insight to action with confidence.

Call Listening Diagnostic

Uncover the Root Causes Behind Call Center Performance

When call center performance falls short of expectations or key metrics stall, the challenge is often not effort—but insight. Call Listening Diagnostic provides an objective, in‑depth evaluation of customer service calls to uncover the contributing factors, patterns, and root causes behind sub‑optimal outcomes. By removing assumptions and internal bias, this diagnostic establishes a clear understanding of what is truly standing in the way of higher performance and first‑call resolution.

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A Diagnostic Approach Built on Listening and Objectivity

• Unbiased evaluation free from internal assumptions or misdirection
• Expert‑led call listening using structured forensic analysis techniques
• Identification of patterns, trends, and behaviors impacting outcomes
• Direct connection between call activity and customer experience measures
• Practical, prioritized insights grounded in real call interactions

Clarity That Accelerates Performance Improvement

• Clear understanding of why performance issues occur—not just where
• Faster identification of actions with the greatest improvement potential
• Improved alignment of training, policy, and process investments
• Stronger focus on resolving issues during the first customer interaction

Key Features

Unbiased Assessment of CSR Performance

• Evaluate performance on essential drivers of satisfaction
• Assess real‑world execution across knowledge, empathy, courtesy, and resolution
• Identify behaviors impacting first‑call resolution and timeliness

Root Cause Analysis Through Forensic Call Listening

• Listen beyond outcomes to understand why actions and responses occurred
• Identify contributors such as holds, transfers, confusion, and policy barriers
• Detect recurring issues across calls, teams, and call types

Clear Priorities for Performance Improvement

• Surface actionable insights tied to policies, processes, and training
• Identify opportunities across new customer onboarding, renewal, and retention
• Complement survey data and QA programs with qualitative depth

Who Call Listening Diagnostic Is Built For

• Contact center and customer service leaders
• Organizations seeking to improve satisfaction and first‑call resolution
• Teams requiring deeper insight beyond scorecards and surveys

Diagnose What’s Holding Call Center Performance Back

An objective, expert‑led diagnostic replaces assumptions with insight—establishing a clear path to improved performance, higher satisfaction, and stronger first‑call resolution.

Platform Managed Services

Unlock More Value from Your Customer Experience (CX) Platform

Platform Managed Services simplify and enhance customer feedback programs by extending existing customer experience platforms with expert guidance, structure, and ongoing management. Designed for organizations seeking stronger insight without increasing internal complexity, managed services support survey design, satisfaction measurement, performance tracking, and insight activation—so teams can focus on turning feedback into meaningful action across the customer journey.
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One Managed Services Model for CX Execution

• Expert‑led management of customer feedback and measurement programs
• Extension of existing CX platforms—no new system required
• Standardized survey design and satisfaction measurement aligned to benchmarks
• Ongoing analysis of trends, performance, and experience drivers
• Scalable support model aligned to internal CX resources and priorities

Achieve Real Results

• JD Power was chosen to help a client consolidate services and elevate their customer experience by improving Voice of the Customer (VoC) feedback collection and social reviews.
• A 13% increase in Google reviews.
• Significant cost savings by consolidating two customer feedback platforms
• A unified platform for survey and social feedback analysis and action

Key Features

Customer Feedback, Simplified

• Design and manage customer feedback programs end to end
• Standardize surveys and satisfaction tracking for consistency and scale
• Reduce fragmentation across tools, processes, and teams

Full Visibility Into the Customer Experience

• Combine survey data with social feedback and unsolicited reviews
• Monitor trends across channels, touchpoints, and segments
• Surface insights that connect experience signals to business outcomes

Actionable Insights That Drive Improvement

• Translate feedback into clear performance priorities
• Align metrics to KPIs with measurable impact on satisfaction
• Support real‑time adjustments across service, digital, and operational teams

Who Platform Managed Services Are Built For

• Organizations with established customer experience platforms
• CX, insights, and analytics teams balancing insight with execution
• Enterprises seeking expertise without additional headcount or tools

Turn Customer Feedback Into Action—Without the Complexity

Platform Managed Services bring structure, expertise, and continuity to customer feedback programs—supporting better insight, more focused measurement, and consistent execution across the customer experience.

Certified Technology Service Support Program

Recognition for Organizations Delivering High‑quality Technical Support Experiences

Certified Technology Service & Support Program provides independent validation for organizations delivering high‑quality service and support across the full technology customer lifecycle. Through customer satisfaction measurement and rigorous operational evaluation, certification distinguishes providers that consistently meet advanced standards for service delivery, support execution, and customer confidence—before, during, and after purchase.
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One Certification Framework for Technology Service and Support

• Independent, third‑party validation grounded in customer satisfaction outcomes
• Evaluation spanning service, support, and post‑purchase customer interactions
• Cross‑industry standards defining best‑in‑class technology service performance
• Comprehensive assessment of operations, processes, and execution consistency
• Certification is recognized as a credible signal to enterprise buyers and decision‑makers

Certification That Builds Buyer Confidence and Market Advantage

• Increased trust with enterprise customers evaluating technology providers
• Clear differentiation in competitive technology and services markets
• Stronger positioning during complex sales cycles and renewals
• Reinforced confidence across leadership, sales, and service teams

Key Features

Measure Service and Support Through the Customer Lens

• Capture customer satisfaction across service and support interactions
• Compare performance against cross‑industry technology benchmarks
• Establish a clear, customer‑driven baseline aligned to certification standards

Evaluate Operations Against Proven Technology Standards

• Assess service and support policies, workflows, and delivery models
• Validate execution through audits, interviews, and documentation reviews
• Identify operational gaps impacting service quality and customer perception

Achieve Certification and Activate Recognition

• Attain certification following successful satisfaction and operational evaluation
• Earn recognition reserved for top‑performing technology service organizations
• Leverage certification across sales enablement, marketing, and internal communications

Who Certified Technology Service & Support Program Is Built For

• Technology and software providers
• Hardware manufacturers and enterprise solution providers
• Organizations delivering ongoing technology service and support at scale

Demonstrate Excellence in Technology Service and Support

Independent certification validates performance, operational discipline, and customer‑focused execution—creating confidence with buyers, partners, and internal stakeholders.

Certified Assisted Technical Support Program

Demonstrate Assisted Support Excellence

Certified Assisted Technical Support Program provides independent validation for organizations delivering high‑quality, human‑led technical support experiences. Through customer satisfaction measurement and rigorous operational evaluation, certification distinguishes support teams that consistently meet advanced standards for assisted technical support performance, reliability, and execution.
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One Certification Framework for Assisted Support Excellence

• Independent validation grounded in customer satisfaction benchmarks
• Focused evaluation of live, assisted technical support interactions
• Cross‑industry standards defining high‑performing assisted support operations
• Detailed assessment of policies, procedures, and frontline execution
• Certification recognized as a trusted signal of assisted support quality

Certification That Signals Confidence in Support Performance

• Increased credibility with enterprise customers and technology buyers
• Clear differentiation in competitive technology and services markets
• Stronger confidence among leadership, employees, and clients
• Reinforcement of a customer‑focused support culture

Key Features

Measure Assisted Support Through the Customer Lens

• Evaluate satisfaction across live technical support interactions
• Compare performance against cross‑industry assisted support benchmarks
• Establish a clear, customer‑driven performance baseline

Evaluate Operations Against Proven Assisted Support Standards

• Review support policies, workflows, and escalation processes
• Validate execution through audits, interviews, and documentation reviews
• Identify operational gaps impacting assisted support experiences

Achieve Certification and Market Recognition

• Attain certification following successful satisfaction and operational evaluation
• Earn recognition reserved for top‑performing assisted support organizations
• Activate certification across sales, marketing, and internal communications

Who Certified Assisted Technical Support Program Is Built For

• Technology and software providers
• Organizations delivering complex or high‑touch technical support
• Support teams operating phone, chat, or live-assisted channels

Demonstrate Excellence in Assisted Technical Support

Independent certification validates customer satisfaction, operational discipline, and frontline execution—creating confidence among customers, partners, and internal stakeholders.

Certified Technical Support Services

Transform your technical support team from troubleshooters into recognized industry leaders.

Certified Technical Support Services evaluate and recognize technical support organizations that deliver exceptional customer experiences across assisted support channels. Grounded in independent customer satisfaction benchmarks and rigorous operational assessments, certification distinguishes organizations that consistently meet the highest standards for technical support quality, efficiency, and execution.

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By joining the program, you can:

• Benchmark your operation against competitors and top performers to reveal strengths, pinpoint critical gaps, and prioritize improvements
• Implement data-driven strategies to confidently innovate, meet the most demanding expectations, and accelerate growth
• Maximize efficiency, increase productivity, reduce costs, and transform your team’s efforts into profit drivers
• Discuss challenges and ideas within an exclusive community of service and support leader•

Recognition That Drives Confidence and Differentiation

• Increased trust with customers, prospects, and enterprise buyers
• Clear differentiation in competitive technology and services markets
• Greater confidence in service quality across leadership and frontline teams
• Stronger alignment between support operations and customer expectations

Key Features

Establish a Customer‑Driven Performance Baseline

• Evaluate technical support performance using independent satisfaction data
• Measure results against cross‑industry standards for assisted support experiences
• Identify strengths and areas requiring improvement before formal evaluation

Diagnose Operational Gaps With Precision

• Assess compliance across critical support policies and procedures
• Identify behaviors and processes contributing to customer dissatisfaction
• Prioritize corrective actions aligned to certification requirements

Earn and Activate Certification

• Complete a rigorous evaluation process verified by customer satisfaction outcomes
• Achieve certification reserved for top‑performing technical support organizations
• Leverage certification across sales, marketing, and employee communications

Who Certified Customer Service Program for Outsourcers Is Built For

• Technology and software providers
• Hardware manufacturers and enterprise solution providers
• Organizations operating high‑volume or complex technical support centers

Ready to improve customer service performance?

Whether the focus is benchmarking service quality, improving efficiency, or creating more consistent experiences across channels, the right data and guidance support confident, informed decisions.

Certified Customer Service Program

Recognizing Best‑in‑class Customer Service Organizations.

Certified Customer Service Program delivers prestigious, independent recognition for organizations demonstrating exceptional customer service performance. Built on rigorous customer satisfaction measurement and comprehensive operational evaluation, certification validates service excellence that customers, employees, and leadership understand and trust. Reserved for top‑performing organizations, this program sets the standard for outstanding customer service across industries.

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Recognition That Resonates With Customers and Leadership

• Increased credibility with customers, executives, and enterprise stakeholders
• Clear differentiation beyond internal metrics or technical compliance standards
• Stronger alignment around service quality, accountability, and execution
• Validation that service excellence contributes measurable organizational value

Recognition That Resonates With Customers and Leadership:

• Access proven best practices to create a customer-obsessed culture your competition will envy
• Implement data-driven strategies to confidently innovate, meet the most demanding expectations, and accelerate growth
• Maximize efficiency, increase productivity, reduce costs, and transform your team’s efforts into profit drivers
• Discuss challenges and ideas within an exclusive community of service and support leaders

Key Features

Establish a Customer‑Driven Baseline

• Measure satisfaction using comprehensive customer surveys across service channels, including Touchpoint or Channel, Customer Journey, Customer Type, Operations
• Compare performance against cross‑industry leaders, not just industry peers
• Identify how current service experiences align with customer expectations

Identify and Close Gaps to Excellence

• Evaluate operations against established customer service best practices
• Conduct onsite reviews, staff interviews, and policy assessments
• Pinpoint performance gaps and prioritize improvement opportunities

Achieve Certification and Demonstrate Excellence

• Complete a rigorous evaluation with clearly defined eligibility standards
• Earn certification reserved for organizations meeting the highest service benchmarks
• Activate certification across marketing, sales, recruiting, and employee communications

Who Certified Customer Service Program for Outsourcers Is Built For

• Organizations operating customer service or contact center operations
• Enterprises seeking external validation of service quality and execution
• Leaders focused on performance accountability and customer‑centric culture

Ready to improve customer service performance?

Whether the focus is benchmarking service quality, improving efficiency, or creating more consistent experiences across channels, the right data and guidance support confident, informed decisions.

Certified Customer Service Program Outsourcers

Stand Out as a Trusted Outsourced Customer Service Partner

Certified Customer Service Program for Outsourcers provides independent validation that a customer service organization consistently delivers high‑quality, customer‑centric experiences across assisted and self‑service channels. Through rigorous customer satisfaction measurement and operational evaluation, certification distinguishes outsourcers capable of managing their clients’ most valuable asset—their customers—with confidence, consistency, and care.
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One Certification Framework Built for Outsourced Service Models

• Independent, third‑party validation based on customer satisfaction outcomes
• Comprehensive evaluation of assisted, IVR, and web self‑service channels
• Operational assessments aligned to hundreds of established service best practices
• Objective measurement of loyalty, advocacy, and experience quality
• Certification is recognized as a credible signal to enterprise buyers and executives

Differentiation That Goes Beyond Price

• Increased credibility with prospective and existing clients
• Stronger positioning in competitive RFP and renewal cycles
• Clear demonstration of service quality validated by independent data
• Greater confidence among client stakeholders and internal teams

Key Features

Measure What Clients and Customers Value Most

• Capture customer satisfaction, loyalty, and advocacy across service channels
• Evaluate assisted phone, IVR, and web self‑service experiences consistently
• Establish a customer‑driven baseline aligned to certification standards

Evaluate Operations Against Proven Best Practices

• Conduct detailed reviews of policies, processes, and frontline execution
• Validate performance through onsite assessments and staff interviews
• Identify operational gaps impacting customer experience and outcomes

Earn Certification and Activate Market Recognition

• Achieve certification following successful satisfaction and operational evaluation
• License recognized certification assets for marketing and sales use
• Reinforce differentiation across websites, proposals, trade shows, and campaigns

Who Certified Customer Service Program for Outsourcers Is Built For

• Customer service outsourcers and BPO providers
• Third‑party contact centers supporting enterprise brands
• Service organizations competing on quality, performance, and trust

Ready to improve customer service performance?

Whether the focus is benchmarking service quality, improving efficiency, or creating more consistent experiences across channels, the right data and guidance support confident, informed decisions.

Customer Service Advisory

Optimize the experience at every customer interaction

JD Power Customer Service Advisory focuses on improving service quality wherever customers engage—contact centers, digital channels, self‑service, and in‑person support. Built on independent benchmarks and the voice of the customer, these programs provide clarity into current performance, identify operational gaps, and establish a practical path to delivering efficient, consistent, and high‑quality service experiences across the organization.

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The Right Data for Discovering Where You Stand

• 50+ Customer Satisfaction Studies Comprise Our Benchmarks
• 600+ Top-Performing Contact Centers Researched To Build Our Operational Best Practices
• 350+ Operational Best Practices Available
• 22 Categories Of Operational Best Practices On Our Scorecard

Better Experiences, Lower Effort, Measurable Results

Clients, from large organizations with hundreds of global support locations to those with more specialized US-centric operations, have achieved excellent results:
• 171% increase in average customer spend
• 86pt increase in satisfaction in 4 months
• 24% reduction in employee attrition
• 33% decrease in customers saying they will definitely switch
• 36% decrease in customers needing to provide info more than once
• $80M savings from call avoidance and reduction in hiring and training costs

Key Features

Become the Customer Service Leader Everyone Wants to Be

• Organization that are dedicated to performance excellence and want their company and customers to know it have the opportunity to become certified through our rigorous Customer Service Excellence Certification Program. The program directly addresses the performance your customers and management value most, offering meaningful recognition by a trusted, credible source.

Identify the Gaps Between Average and Best‑in‑Class

• Surface operational behaviors that differentiate strong service experiences
• Diagnose root causes behind poor customer perceptions
• Focus improvement efforts on the areas that matter most to customers

Prioritize Smart Improvements That Scale

• Evaluate improvement opportunities based on impact and feasibility
• Align service investments to outcomes such as satisfaction, effort reduction, and loyalty
• Create repeatable, sustainable service improvement programs across teams and channels

Who Customer Service Advisory Is Built For

• Organizations with contact centers, customer care teams, or service operations
• Customer experience, service operations, and transformation leaders
• Teams responsible for improving assisted service, digital service, or self‑service channels

Ready to improve customer service performance?

Whether the focus is benchmarking service quality, improving efficiency, or creating more consistent experiences across channels, the right data and guidance support confident, informed decisions.