An older couple sits on a grey sofa, looking at a silver laptop. The man, with a white beard and glasses, points at the screen while the woman, with blonde hair and glasses, holds the laptop. A brown tablet is also visible in the man's lap.

U.S. Medicare Advantage Study

Benchmark Medicare Advantage Member Satisfaction

The U.S. Medicare Advantage Study benchmarks member satisfaction across the largest Medicare Advantage plans, examining experiences from 10,000+ members in 19 key states. The study provides competitive intelligence on how healthcare plans meet member expectations.

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What It Measures

A Complete View of Medicare Advantage Performance

Medicare Advantage member satisfaction is measured across eight dimensions:

• Level of trust in health plan performance
• Access to healthcare services
• Saving time or money
• Product and coverage offerings
• Ease of doing business
• People and representatives
• Resolving problems or complaints
• Digital channels

Includes:

• Coverage across ten key states
• Brand-level competitive performance rankings
• PowerSource benchmark reporting
• Performance Report eligibility

how it works

How the Medicare Advantage Study Works

  • Surveys 9,000+ Medicare Advantage plan members
  • Covers 10 states including California, Texas, and Florida
  • Measures member satisfaction across eight experience dimensions
  • Fielding begins November 2026 for the 2027 study
  • Final results publish August 11, 2027
  • Press release follows on August 19, 2027

Core Strengths

Understand What Medicare Advantage Members Value

• Link service events to member value perceptions
• Identify service standards that drive higher satisfaction
• Benchmark performance against largest Medicare Advantage plans
• Pinpoint strengths and weaknesses at the state level
• Improve retention and overall plan performance

Business Impact

Improve Medicare Advantage Plan Performance and Member Satisfaction

• Increases member loyalty across the eight-dimension experience model
• Strengthens retention during the annual enrollment period
• Reduces service friction through problem resolution benchmarks
• Aligns coverage and digital tools with member expectations
• Supports above-average rankings across 10 key states

Key Dates

2027

Field Start: November 2, 2026
Field End: May 28, 2027
Publish: August 11, 2027
Press Release: August 19, 2027

Press Release & Award Information

JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the Medicare Advantage Study as a prerequisite.

Three identical JD Power awards made of clear glass with gold bases and text. Each award features the JD Power logo and the phrase 'The Voice of The Customer'.

Brands Targeted to be Profiled by Region

Profiled Brands

Alabama

Aetna Medicare
Blue Cross and Blue Shield of Alabama
Humana
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

California

Aetna Medicare
Alignment Health Plan
Anthem Blue Cross
Blue Shield of California
Central Health Medicare Plan
Humana
Kaiser Permanente
SCAN Health Plan
UnitedHealthcare
Wellcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Colorado

Humana
Kaiser Permanente
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Florida

Aetna Medicare
Florida Blue
Freedom Health
Humana
UnitedHealthcare
Wellcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Georgia

Aetna Medicare
Anthem Blue Cross and Blue Shield
Humana
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Illinois

Aetna Medicare
Blue Cross and Blue Shield of Illinois
Humana
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Kentucky

Anthem Blue Cross and Blue Shield
Humana
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Louisiana

Aetna Medicare
Humana
Peoples Health

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Michigan

Aetna Medicare
Blue Cross Blue Shield of Michigan
Health Alliance Plan by Henry Ford Health (HAP)
Humana
Priority Health Medicare
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Minnesota

Blue Cross and Blue Shield of Minnesota
Medica
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Missouri

Aetna Medicare
Anthem Blue Cross and Blue Shield
Humana
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

New York

Aetna Medicare
CDPHP
Excellus BlueCross BlueShield
Healthfirst
Highmark Blue Cross Blue Shield
Humana
Independent Health
MVP Health Care
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

North Carolina

Aetna Medicare
Blue Cross NC
Humana
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Ohio

Aetna Medicare
Anthem Blue Cross and Blue Shield
Humana
Medical Mutual of Ohio
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Pennsylvania

Aetna Medicare
Geisinger Gold
Highmark Blue Cross Blue Shield
Humana
Independence Blue Cross
UnitedHealthcare
UPMC For Life

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Tennessee

BlueCross BlueShield of Tennessee
HealthSpring (formerly Cigna Healthcare)
Humana
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Texas

Aetna Medicare
Blue Cross and Blue Shield of Texas
HealthSpring (formerly Cigna Healthcare)
Humana
UnitedHealthcare
Wellcare
Wellpoint

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Virginia

Aetna Medicare
Anthem Blue Cross and Blue Shield
Humana
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Washington

Aetna Medicare
Humana
Kaiser Permanente
UnitedHealthcare

While best effort actions will be taken, it is possible that not all states will have sufficient sample to meet Award eligibility requirements.

Designed for Medicare Advantage Leaders

• Medicare Advantage product executives
• Member experience and retention leaders
• Star Ratings and quality teams
• Marketing and brand leaders
• Digital experience owners
• Strategy and competitive intelligence heads

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