Create experiences that travelers remember

Hotel guest satisfaction in North America continues to climb, with year-over-year improvements across every hotel segment in the JD Power 2026 North America Hotel Guest Satisfaction Index Study.

The effects of the pandemic on air travel are still being felt today with capacity issues, supply chain problems, crowded planes, and higher prices affecting satisfaction.These factors present a challenge for airlines seeking to engage and retain their customer base. Reputation management and fostering goodwill through strategic marketing and consistent messaging is now more critical than ever. A key to successfully nurturing these relationships is gaining a solid understanding of the significant role that brand image and reputation can play, as discerned from independent customer research found in the annual JD Power North America Airline Satisfaction Study.

This summer, no one can stand in the way of Americans and their vacations. Sounds like the tagline to a summer blockbuster, right? With the challenges many families have faced juggling rising costs and jam-packed work schedules, not to mention over-subscribed flights and sold-out hotels, the annual rite of the summer getaway has become an adventure in patience and careful planning. To get a better sense of how consumers are managing the balance between their finances and their summer travel plans, JD Power surveyed more than 4,000 retail bank customers in the United States about their summer travel plans in May. Below are the key findings.