CA Initial Quality Study (IQS)
The Industry Benchmark for New-Vehicle Quality
The Canada Initial Quality Study (IQS) is the automotive industry’s definitive measure of new-vehicle quality in Canada, tracking owner-reported problems within the first 90 days of ownership. Based on more than 175 quality indicators and model-level comparisons, IQS delivers a clear view of early quality performance across brands, models, and segments to help identify issues and drive product improvement.
What It Measures
Early Quality Performance from the Owner’s Perspective
Evaluates new-vehicle quality issues reported during the first 90 days of ownership:
• Mechanical systems and design execution
• Features, infotainment, and emerging technologies
Includes:
• Brand and model-level diagnostics
• Monthly and annual performance tracking
How It Works
How the Canada IQS Works
• Surveys new-vehicle owners within the first 90 days of ownership
• Captures owner-reported problems across more than 175 quality-related attributes
• Measures early quality performance at the model level and benchmarks results across brands and segments
Core Strengths
Faster Issue Detection, Better Quality
Business Impact
Improve Quality, Reduce Warranty Costs
• Drives product quality gains across OEM portfolios
• Reduces customer complaints and warranty claims
• Strengthens brand reputation for reliability
Insights Available at a Touch of a Button
Subscribers have full access to benchmark reporting, competitor analysis, and more .
