Mexico Initial Quality CLUB Study (IQS)
The Industry Benchmark for New-Vehicle Quality
The MX Initial Quality CLUB Study (IQS) is the automotive industry’s definitive measure of new-vehicle quality, tracking owner-reported problems within the first 90 days of ownership. IQS delivers the most comprehensive view of launch performance across brands, models, and segments.
A Complete View of Early-Life Quality
Evaluates problems per 100 vehicles (PP100) across 227 categories:
• Mechanical systems and design execution
• Features, infotainment, and emerging technologies
Includes:
• Integration of survey data
• Brand and model-level diagnostics
• Monthly and annual performance tracking
How the Initial Quality Study (IQS) Works
• Measures owner-reported problems after 90 days of ownership
• Covers mechanical systems, design execution, infotainment, ADAS, and emerging technologies to provide a holistic understanding of early-life product performance
Faster Issue Detection, Better Quality
• Identifies launch-critical defects and design issues
• Helps OEMs and suppliers prioritize corrective actions
• Reduces warranty exposure and improves customer satisfaction
• Builds confidence in models and plants that outperform competitors
• Creates annual rankings and awards-licensing opportunities for top-performing brands
Improve Quality, Reduce Warranty Costs
• Drives product quality gains across OEM portfolios
• Reduces customer complaints and warranty claims
• Strengthens brand reputation for reliability
• Enables proactive decision-making through monthly data cadence
• Annual rankings shared with Club participants
Key Dates
2027
Fielding:
Regular sample: Mar 2026 – July 2026
Oversample: Aug 2026 – Jan 2027
Publish:
Regular sample: Aug 27, 2026
Oversample: Jan 28, 2027
Designed for Quality and Product Leaders
• OEM quality and engineering teams
• Product planning and launch teams
• Manufacturing and plant leadership
• Marketing and communications teams
• Tier 1 suppliers
Insights Available at a Touch of a Button
Subscribers have full access to benchmark reporting, competitor analysis, and more, all at the touch of a button.
