CA Sales Satisfaction Index Study (SSI)
Understand the Experience That Drives the Sale
The Canada Sales Satisfaction Index (SSI) Study evaluates the new-vehicle purchase experience from the customer perspective, spanning the full sales process—from dealership interactions and product presentation to price negotiation, finance and insurance, and vehicle delivery. SSI highlights the sales touchpoints that most influence satisfaction, advocacy, and future purchase intent for Canadian buyers.
What It Measures
A Complete View of the Purchase Experience
Evaluates satisfaction across key sales journey elements:
• Dealership selection and salesperson interaction
• Negotiation and F&I process
• Facility and vehicle delivery
Tracks:
• Digital and in-person retail experiences
• Rejecter behavior and lost sales insights
How It Works
How the Sales Satisfaction Index (SSI) Study Works
• Captures verified buyer feedback across digital and in-store interactions
• Includes rejecter data to understand where brands lose potential customers
• Measures satisfaction across the full purchase journey
• Provides competitive benchmarking across brands and segments
Core Strengths
Better Sales Insights, Stronger Performance
• Identifies what drives positive and negative purchase experiences
• Quantifies the influence of digital tools, online research, and salesperson behavior
• Supports dealer process improvements and OEM network strategy
• Creates annual rankings
Business Impact
Reduce Friction, Increase Conversion
• Improves sales processes to increase satisfaction and close rates
• Strengthens brand reputation for customer experience excellence
• Helps dealers and OEMs align training and digital retail investments to what buyers value most
Press Release & Award Information
JD Power issues a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Who Should Use It
Designed for Retail and Digital Strategy Teams
• OEM sales organizations
• Marketing departments (awards)
• Digital retail strategy and transformation leaders
PowerSource
Insights Available at a Touch of a Button
Subscribers have full access to benchmark reporting, competitor analysis, and more with PowerSource.
