If you’re looking for the best deals on the most popular new SUVs in May 2025, look no further. We’ve done the research, reviewing the new-car incentives and offers for the 20 top-selling SUV models in America.* Below, listed alphabetically, you’ll find a summary of the available cash and financing deals.

Our researcher used a popular zip code for Los Angeles, California—the second-largest city in the nation and the unofficial center of American car culture. The information was as complete and accurate as possible on May 7, 2025, ensuring you have the most reliable data. Still, we strongly recommend visiting the automaker’s website or your local dealership for more details and clarification regarding deals in your area.
*Based on 2024 calendar-year sales
Read our 2025 Chevrolet Equinox expert review to learn more about this model. See the Chevrolet website or your local dealership for more details.
Read our latest Chevrolet Trax expert review to learn more about this model. See the Chevrolet website or your local dealership for more details.
Read our latest Ford Bronco expert review to learn more about this model. See the Ford website or your local dealership for more details.
Read our latest Ford Bronco Sport expert review to learn more about this model. See the Ford website or your local dealership for more details.
Read our latest Ford Escape expert review to learn more about this model. See the Ford website or your local dealership for more details.
Read our 2025 Ford Explorer expert review to learn more about this model. See the Ford website or your local dealership for more details.
Honda is not offering cash or finance deals on the CR-V Hybrid in the researched zip code. See the Honda website or your local dealership for more details about what might be available in your region, including lease specials.
Read our latest expert reviews of the Honda CR-V and Honda CR-V Hybrid to learn more about this model.
Read our latest Honda HR-V expert review to learn more about this model. See the Honda website or your local dealership for more details.
Read our latest Honda Pilot expert review to learn more about this model. See the Honda website or your local dealership for more details.
Read our latest expert reviews of the Hyundai Tucson, Hyundai Tucson Hybrid, and Hyundai Tucson N Line to learn more about this model. See the Hyundai website or your local dealership for more details.
Read our latest expert reviews of the Jeep Grand Cherokee and Jeep Grand Cherokee 4xe to learn more about this model. See the Jeep website or your local dealership for more details.
Read our latest expert reviews of the Jeep Wrangler and Jeep Wrangler 4xe to learn more about this model. See the Jeep website or your local dealership for more details.
Read our latest expert reviews of the Kia Sportage and Kia Sportage Hybrid to learn more about this model. See the Kia website or your local dealership for more details.
Read our latest Mazda CX-5 expert review to learn more about this model. See the Mazda website or your local dealership for more details.
Read our latest Nissan Rogue expert review to learn more about this model. See the Nissan website or your local dealership for more details.
Read our latest expert reviews of the Subaru Crosstrek, Subaru Crosstrek Limited, and Subaru Crosstrek Wilderness to learn more about this model. See the Subaru website or your local dealership for more details.
Read our latest expert reviews of the Subaru Forester and Subaru Forester Hybrid to learn more about this model. See the Subaru website or your local dealership for more details.
Read our latest Subaru Outback expert review to learn more about this model. See the Subaru website or your local dealership for more details.
Read our latest Tesla Model Y preview. See the Tesla website or your local dealership for more details.
Read our latest expert reviews of the Toyota RAV4, Toyota RAV4 Hybrid, and Toyota RAV4 Plug-in Hybrid (formerly Prime) to learn more about this model. See the Toyota website or your local dealership for more details.
Jeff Youngs has over 30 years of experience in the auto industry, including 19 years with JD Power in marketing and editorial management roles. He also spent five years with General Motors as a media relations professional. More recently, as a freelance automotive journalist, his work has appeared on Autotrader, Autolist, Capital One Auto Navigator, CarGurus, iSeeCars, JDPower.com, and Kelley Blue Book.

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