The J.D. Power 2024 U.S. Electric Vehicle Experience (EVX) Ownership Study released February 27, 2024, providing automakers with a formula for understanding why people buy an electric vehicle by leveraging feedback from real EV customers. Our data includes both the purchase criteria and drivers of a positive EV experience.
Mass Market Vehicles
Why did people buy an electric vehicle?
- Model design and styling
- Expected lower running costs
- Battery/driving range
What makes them happy about owning their EV?
- Vehicle quality and reliability
- Driving enjoyment
- Interior and exterior styling
Premium Vehicles
Why did people buy an electric vehicle?
- Driving performance
- Battery/driving range
- Tax credits or other incentive programs for the vehicle
What makes them happy about owning their EV?
- Perceived cost of ownership
- Battery range
- Availability of public charging