The Top-Ranked Life Insurance Company
U.S. Individual Life Insurance Study Award Information
Press Release Date: October 9, 2025
"Life insurance is traditionally a low-touch, and potentially complex product, which makes both attracting and retaining customers a challenge. Delivering a differentiated customer experience that effectively engages clients throughout the lifetime of the relationship is essential to fostering lasting bonds that drive loyalty and advocacy."
- Craig Martin, Executive Managing Director, Insurance Intelligence at JD Power
JD Power U.S. Individual Life Insurance Study
The U.S. Individual Life Insurance Study measures the experiences of customers of the largest individual life insurance companies in the United States. Overall customer satisfaction based on performance in five factors (in alphabetical order): communication; interaction; price; product offerings; and statements.
The U.S. Individual Life Insurance Study measures the experiences of customers of the largest individual life insurance companies in the United States. Overall customer satisfaction based on performance in five factors (in alphabetical order): communication; interaction; price; product offerings; and statements.
Announcing the Top-Ranked Life Insurance Company
The results are in! Find out which life insurance company ranked highest for customer satisfaction.
Licensing Opportunities
Award Information
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Award Merchandise
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Performance Reports
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Life Insurance Awards in Action
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
Let's Connect
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If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.