U.S. Home Insurance Study

Understand What Drives Satisfaction with Homeowners & Renters Insurance

The U.S. Home Insurance Study measures customer satisfaction across both personal property insurance lines. It also examines the behaviors of bundled vs. non-bundled customers to identify emerging retention risks—and what insurers must do to safeguard their most valuable policyholders.

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What It Measures

A Complete Benchmark of Property Insurance Experience

Evaluates customer experience across seven core dimensions:

• Trust
• Price for coverage
• People
• Ease of Doing Business
• Product/Coverage Offerings
• Problem Resolution
• Digital Channels

Includes:

• Wave reporting for in-year tracking
• Annual award recognition
• Competitive benchmarks
• Trend data and segment-level insights

Tracks:

• Bundled vs. non-bundled retention patterns
• Emerging risk indicators for high-value customers

How the Home Insurance Study Works

• Uses verified customer feedback to measure satisfaction across seven experience dimensions
• Connects satisfaction to retention outcomes, including bundled customer behavior
• Benchmarks performance across major carriers
• Identifies emerging retention risks through trend and segment analysis.

Stronger Retention, Better Experience

•Identifies key drivers of satisfaction across home and renters insurance
• Reveals how bundling influences loyalty and retention risk
• Highlights performance gaps relative to competitors
• Provides direction for product, service, and communication improvements

Retention Through Property Insights

• Identify experience gaps that threaten homeowner and renter loyalty
• Strengthen bundling strategies by understanding retention risk drivers
• Improve satisfaction through targeted product and service adjustments
• Benchmark performance to prioritize high-impact improvements
• Protect long-term policy value across personal property portfolios

Key Dates

2026

Field Start: July 2025
Wave 1 Publish: March 25, 2026
Wave 2 Publish: September 8, 2026
Press Release: September 15, 2026

2027

Field Start: July 2026
Wave 1 Publish: March 24, 2027
Wave 2 Publish: September 7, 2027
Press Release: September 14, 2027

Press Release & Award Information

JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite.

Access JD Power Press Releases Learn More About Awards
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Profiled Brands

2026 Brands Targeted to be Profiled

Final profiled list available upon study publication

HOMEOWNERS

  • Auto Club Group (AAA)
  • Automobile Club of Southern CA (AAA)
  • Allstate
  • American Family
  • Amica
  • Auto-Owners Insurance
  • Chubb
  • Cincinnati Insurance
  • COUNTRY Financial
  • CSAA Insurance Group (AAA)
  • Erie Insurance
  • Farm Bureau Financial Services
  • Farmers
  • Foremost
  • Frontline Insurance
  • Homesite
  • Liberty Mutual
  • Mercury
  • National General
  • Nationwide
  • Progressive Home (Formerly known as ASI Progressive)
  • PURE Insurance^
  • Safeco
  • State Farm
  • The Hanover
  • The Hartford
  • Tower Hill Insurance
  • Travelers
  • Universal Direct
  • USAA^

 

RENTERS

  • Allstate
  • American Family
  • Amica
  • Auto Club Group (AAA)
  • Automobile Club of Southern CA (AAA)
  • Auto-Owners Insurance
  • CSAA Insurance Group (AAA)
  • Erie Insurance
  • Farm Bureau Financial Services
  • Farmers
  • Lemonade
  • Liberty Mutual
  • Mercury
  • Nationwide
  • Progressive Home
  • Safeco
  • State Farm
  • The Hartford
  • Travelers
  • USAA^

 

^Brand is not rank eligible because it does not meet study award criteria.

2027 Brands Targeted to be Profiled

Final profiled list available upon study publication

HOMEOWNERS

  • Auto Club Group (AAA)
  • Automobile Club of Southern CA (AAA)
  • Allstate
  • American Family
  • American Modern
  • Amica
  • Auto-Owners Insurance
  • Chubb
  • Cincinnati Insurance
  • COUNTRY Financial
  • CSAA Insurance Group (AAA)
  • Erie Insurance
  • Farm Bureau Financial Services
  • Farmers
  • Foremost
  • Frontline Insurance
  • Homesite
  • Liberty Mutual
  • Mercury
  • National General
  • Nationwide
  • Progressive Home (Formerly known as ASI Progressive)
  • PURE Insurance^
  • Slide
  • State Farm
  • The Hanover
  • Tower Hill Insurance
  • Travelers
  • Universal Direct
  • USAA^

 

RENTERS

  • Allstate
  • American Family
  • Amica
  • Auto Club Group (AAA)
  • Automobile Club of Southern CA (AAA)
  • Auto-Owners Insurance
  • CSAA Insurance Group (AAA)
  • Erie Insurance
  • Farm Bureau Financial Services
  • Farmers
  • Lemonade
  • Liberty Mutual
  • Mercury
  • Nationwide
  • Progressive Home
  • State Farm
  • The Hartford
  • Travelers
  • USAA^

 

^Brand is not rank eligible because it does not meet study award criteria.

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Who should use it

Built for Leaders Driving Property Insurance Growth

• C-suite executives
• Customer experience leaders
• Product and strategy teams
• Marketing and operations leaders

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Insights Available at a Touch of a Button

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Ready to power what’s next?

Whether you’re launching new models, improving dealer performance, or advancing finance and insurance strategies, JD Power is ready to help you make smarter decisions – with confidence and clarity.