U.S. Electric Vehicle Experience (EVX) Ownership Study

Understand the Real EV Ownership Experience

The U.S. Electric Vehicle Experience (EVX) Ownership Study benchmarks satisfaction among BEV and PHEV owners across the full ownership journey. Powered by PlugShare and JD Power’s proprietary data, this study reveals what drives advocacy, loyalty and repeat purchase among today’s EV owners.

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What It Measures

A Complete View of EV Ownership Satisfaction

Evaluates owner sentiment across four core dimensions:

• Cost of ownership
• Range satisfaction
• Charging ease
• Driving enjoyment

Includes:

• Benchmarking across mass market and premium brands
• Integration of PlugShare behavioral insights

How It Works

How the EVX Ownership Study Works

• Measures satisfaction among BEV and PHEV owners
• Covers purchase motivations, charging behavior, and day-to-day driving
• Combines JD Power voice-of-customer data collected in collaboration with PlugShare
• Delivers a comprehensive EV ownership benchmark

Core Strengths

Stronger EV Insights, Higher Loyalty

• Pinpoints what delights—or frustrates—EV owners
• Helps OEMs improve product quality, charging experience, and service touchpoints
• Supports marketing teams with evidence-based messaging
• Creates annual rankings and awards-licensing opportunities for top-performing brands

Business Impact

Accelerate Adoption, Increase Retention

• Drives improvements in EV products, charging solutions, and ownership support
• Identifies key opportunities to increases EV retention and positive word-of-mouth
• Identifies key opportunities to build consumer confidence and speed EV adoption

Key Dates

2027

Fielding: Wave 1: August — January 2027
Wave 2: January — June 2027
Publish: Wave 1: February 16, 2027
Wave 2: July 27, 2027
Press Release: February 17, 2027

Press Release & Award Information

JD Power issues a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.

Access JD Power Press Releases Learn More About Awards
Three identical JD Power awards made of clear glass with gold bases and text. Each award features the JD Power logo and the phrase 'The Voice of The Customer'.

Profiled Brands

Mass Market EV

Chevrolet Equinox EV
Chevrolet Silverado EV
Chevrolet Blazer EV
Dodge Charger Daytona
Ford Transit Cargo EV
Ford Mustang Mach-E
GMC Sierra EV
GMC Hummer EV
Honda Prologue
Hyundai IONIQ 5
Hyundai IONIQ 9
Kia Niro EV
Kia EV9
MINI Countryman Electric
Nissan LEAF
Subaru Solterra
Subaru Trailseeker
Subaru Uncharted
Tesla Cybertruck
Toyota bZ4X/bZ
Toyota C-HR EV
Volkswagen ID.4

Mass Market PHEV

Chrysler Pacifica Plug-In Hybrid
Ford Escape Plug-In Hybrid
Hyundai Tucson Plug-In Hybrid
Kia Sorento Plug-In Hybrid
Kia Sportage Plug-In Hybrid
Mazda CX-90 Plug-In Hybrid
Mazda CX-70 Plug-In Hybrid
Toyota Prius Plug-In Hybrid
Toyota RAV4 Plug-In Hybrid

Premium EV

Audi Q4 e-tron
Audi e-tron GT
BMW i5
BMW i7
BMW i4
BMW iX
Cadillac Escalade IQ
Cadillac LYRIQ
Cadillac OPTIQ
Cadillac VISTIQ
Genesis Electrified GV70
Genesis GV60
GMC Hummer EV SUV
Lexus RZ
Lucid Gravity
Mercedes-Benz CLA EV
Mercedes-Benz G-Class EV
Mercedes-Benz EQS
Mercedes-Benz EQE
Mercedes-Benz EQS SUV
Mercedes-Benz EQE SUV
Porsche Macan EV
Porsche Taycan
Porsche Taycan Cross Turismo
Rivian R1T
Rivian R1S
Tesla Model S
Tesla Model X
Tesla Model 3
Tesla Model Y
Volvo EX40
Volvo EX90
Volvo EX30

Premium PHEV

BMW 5 Series Plug-In Hybrid
BMW 7 Series Plug-In Hybrid
BMW X5 Plug-In Hybrid
BMW XM
Lexus RX Plug-In Hybrid
Lexus NX Plug-In Hybrid
Lexus TX Plug-In Hybrid
Lincoln Corsair Plug-In Hybrid
Mercedes-Benz C-Class Plug-In Hybrid
Mercedes-Benz S-Class Plug-In Hybrid
Mercedes-Benz GLC Plug-In Hybrid
Mercedes-Benz GLE Plug-In Hybrid
Mercedes-Benz AMG GT Plug-In Hybrid
Porsche Cayenne Plug-In Hybrid
Porsche Panamera Plug-In Hybrid
Volvo XC60 Plug-In Hybrid
Volvo XC90 Plug-In Hybrid

Who should use it

Designed for EV Product and Program Leaders

• OEM EV program leads
• Product planners and R&D teams
• Quality leaders seeking real-world EV performance feedback
• Marketing departments (awards and messaging)

PowerSource

Insights Available at a Touch of a Button

Subscribers have full access to benchmark reporting, competitor analysis, and more with PowerSource.

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