U.S. Dealer of Excellence Disclaimer
Program Description
JD Power is pleased to offer the JD Power Dealer of Excellence program. Dealer of Excellence recognizes top performing sales satisfaction retailers who meet or exceed JD Power sales standards and best practices. These standards are derived from our annual JD Power Sales Satisfaction Index (SSI) study which measures voice of customer feedback from approximately 30,000 new vehicle purchasers annually. The SSI study measures individual brand performance and assesses how consumers value dealership processes with inventory, facility, personnel, negotiation, finance and insurance and delivery of their new vehicle.
Dealers that achieve JD Power Dealer of Excellence recognition may promote their certification both in the showroom and online. Annual certification may be renewed at twelve-month intervals based on continued adherence to program standards.
Standards and Criteria
Who is eligible?
Pre-Qualified New Vehicle Automotive Dealerships in the United States
Pre-Qualification Criteria: JD Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent JD Power U.S. SSI study. Therefore, proportionally more dealerships from top-performing brands can become JD Power Dealers of Excellence. Dealerships must also rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in the SSI study. On average, JD Dealer of Excellence certification is limited to the top 20% of sales satisfaction dealers nationally.
To become certified as JD Power Dealer of Excellence, Pre-Qualified Automotive Dealers must then achieve an 80% or higher score on an in-person dealership audit conducted by JD Power. This audit evaluates dealers against sales standards focused on inventory and pricing transparency.
Dealers of Excellence who achieve certification for multiple years are identified as follows:
- 2 Years: Silver Dealer of Excellence
- 3 Years: Gold Dealer of Excellence
- 4 Years: Platinum Dealer of Excellence
- 5 Years or More: Diamond Dealer of Excellence
Who is eligible?
Pre-Qualified New Vehicle Automotive Dealerships in the United States
Pre-Qualification Criteria: JD Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent JD Power U.S. SSI study. Therefore, proportionally more dealerships from top-performing brands can become JD Power Dealers of Excellence. Dealerships must also rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in the SSI study. On average, JD Dealer of Excellence certification is limited to the top 20% of sales satisfaction dealers nationally.
To become certified as JD Power Dealer of Excellence, Pre-Qualified Automotive Dealers must then achieve an 80% or higher score on an in-person dealership audit conducted by JD Power. This audit evaluates dealers against sales standards focused on inventory and pricing transparency.
Dealers of Excellence who achieve certification for multiple years are identified as follows:
- 2 Years: Silver Dealer of Excellence
- 3 Years: Gold Dealer of Excellence
- 4 Years: Platinum Dealer of Excellence
- 5 Years or More: Diamond Dealer of Excellence
About JD Power
JD Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, JD Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on JD Power to guide their customer-facing strategies.
JD Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The JD Power auto shopping tool can be found at JDPower.com.
JD Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, JD Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on JD Power to guide their customer-facing strategies.
JD Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The JD Power auto shopping tool can be found at JDPower.com.