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J.D. Power captures the opinions and perceptions of millions of consumers annually. Our data and insights are used by companies worldwide to improve quality, satisfaction, and business performance, while our ratings aid consumers in making more informed purchase decisions.

Automotive News

Targeting techies is an important marketing strategy for automakers, according to a study released today by J.D. Power. The company’s 2015 U.S. Automotive Media and Marketing Report -- Summer edition found that 30 percent of new-vehicle drivers cited their vehicle’s latest technology as a reason for purchasing.

USA Today

For the 11th year, Porsche owners say they love their new cars more than those of any other brand, J.D. Power says in a new study released Wednesday. In fact, the list of the most loved auto brands is dominated by European luxury makers. After Porsche comes Jaguar, BMW, Mercedes-Benz, Audi and Land Rover.v

J.D. Power finalizes NADA UCG acquisition

Auto Remarketing

July 1, 2015

Auto Remarketing

It took just 35 days for J.D. Power to complete its acquisition of NADA Used Car Guide. Officials highlighted on Wednesday the acquisition first announced on May 28 culminates an investment to bring together the advanced analytics of new- and used-vehicle retail sales and pricing data within the Power Information Network (PIN) from J.D. Power with the extensive knowledge, expertise and market presence of the NADA Used Car Guide.