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J.D. Power captures the opinions and perceptions of millions of consumers annually. Our data and insights are used by companies worldwide to improve quality, satisfaction, and business performance, while our ratings aid consumers in making more informed purchase decisions.


As automakers race to add the latest technologies to vehicles, a new study has found that most drivers aren't using these high-tech features in the first place. According to J.D. Power's Driver Interactive Vehicle Experience (DrIVE) Report, released Tuesday, 1 out of every 5 new vehicle owners has never used half of the 33 technology features measured by the annual survey.

Automotive News

Targeting techies is an important marketing strategy for automakers, according to a study released today by J.D. Power. The company’s 2015 U.S. Automotive Media and Marketing Report -- Summer edition found that 30 percent of new-vehicle drivers cited their vehicle’s latest technology as a reason for purchasing.

USA Today

For the 11th year, Porsche owners say they love their new cars more than those of any other brand, J.D. Power says in a new study released Wednesday. In fact, the list of the most loved auto brands is dominated by European luxury makers. After Porsche comes Jaguar, BMW, Mercedes-Benz, Audi and Land Rover.v