Recognition that sets your dealership apart
Today’s automotive retail market is one of the most competitive and dynamic areas within the industry—but also, most importantly, it remains a key area of diff erentiation.
Dealers nationwide are faced with the daunting challenge of distinguishing their retail operations from local competitors and delivering an exceptional customer experience.
So how do you achieve that goal? How do you separate yourself from others within your local market?
Dealer of Excellence Program
The J.D. Power Dealer of Excellence ProgramSM recognizes dealerships nationwide on their outstanding sales experience, distinguishing them as high performers within the retail automotive marketplace.
Certified dealers are held to high objective standards, limiting those who qualify to the top 20%-25% of all dealers nationwide.
Certification is designed to recognize select dealerships on their commitment to customer service and assist dealer managers in differentiating their brand from local competitors. From the customer point of view, Dealer of Excellence is a stamp of approval that provides confidence in the new- and used-vehicle shopping experience.