Dealer of Excellence Program

Dealers nationwide are faced with the daunting challenge of delivering an exceptional customer experience and distinguishing their retail operations from competitors.

So how do you achieve that goal? How do you get your store to standout?

Let J.D. Power help.


The J.D. Power Dealer of Excellence ProgramSM

Recognizing dealerships for providing customers with an outstanding sales experience and distinguishing those dealerships as trusted partners for purchasing a vehicle. Certification is designed to highlight select dealerships for their commitment to customer service and assist dealer managers in differentiating their stores from local competitors. From the customer point of view, Dealer of Excellence is a stamp of approval that provides confidence in the new- and used-vehicle shopping experience.

Dealer of Excellence

Dealer of Excellence Certification Benefits

Certification Benefits

Dealers of Excellence can feature their J.D. Power certification in advertising and promotional campaigns to increase:

  • Marketplace differentiation

  • Demonstrated dedication to customer service

  • Shopping consideration

  • Showroom traffic

  • New- and used-vehicle sales

Promoting Your Certification

  • Announce your achievement with a local market press release

  • Incorporate your Dealer of Excellence award in advertising campaigns and point-of-sale materials

  • List your dealership with the Dealer of Excellence badge on search page

  • Use the program logo to differentiate your store on third-party websites

  • Display your J.D. Power Dealer of Excellence trophy at your facility

  • Outfit your staff in Dealer of Excellence merchandise

Dealer of Excellence Trophy



Dealer of Excellence Polo Shirts

Polo Shirts

Dealer of Excellence Ad

Print Ad


Dealer of Excellence Lapel Pin

Lapel Pin

Dealer of Excellence Banners

Standing/Hanging Banners


Dealer of Excellence Business Card

Business Card

Dealer of Excellence Press Release

Press Release


Dealer of Excellence Web Banner Ads

Web Banner Ads