Automotive OEM – Demand

Turn Brand and Media into Measurable Demand

Turn marketing investments into measurable demand. This suite helps brands reach the right shoppers with the right message, optimize digital experiences, and align pricing and incentives with how customers actually research, compare, and choose vehicles.

OEM Demand Products

Create Market Momentum

Connect brand storytelling and media investments to real demand, pricing power, and shopper behavior.

Dealer

U.S. Aftermarket Service Index (ASI) Study

Measures satisfaction with aftermarket service providers, offering insights into competitive performance versus dealerships primarily during the post-warranty ownership period. Learn More OEM

U.S. Automotive Brand Loyalty Study

Measures repeat purchase behavior using real transaction data, providing a comprehensive view of brand loyalty and retention across the automotive market. Learn More OEM

U.S. Manufacturer Website Evaluation Study (MWES)

Evaluates OEM websites for usability, content, and effectiveness, helping brands improve digital experiences that drive shopper confidence, engagement, and lead generation. Learn More OEM

UnityWorks Video Experiences

Delivers personalized, high-scale automotive video marketing across digital, CTV, social, and dealer sites, connecting shoppers with relevant content to drive engagement, leads, and sales. Learn More Dealer, OEM

SmartLeads

Advanced lead-scoring and validation engine that filters low-quality leads and delivers high-intent shoppers, using predictive modeling to improve clarity, efficiency, and conversion rates. Learn More OEM

SmartDigital Retail Digital Programs

Full-service platform that standardizes and scales digital retail performance across dealer networks, unifying vendor oversight, support, and reporting to drive consistent execution and higher conversion. Learn More Dealer

PowerDealer

Transforms dealership data into real-time benchmarking, inventory insights, and profitability analytics, helping dealers understand performance and identify opportunities within their local market. Learn More Lending

PIN Navigator

Combines credit, vehicle sales, and transaction data into a unified, real-time view, delivering precision analytics lenders use to evaluate risk and opportunity. Learn More

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See the Full Picture. Power Every Decision.

Understand market needs, define winning products, and launch vehicles customers love.