U.S. AI Insurance Experience Study
See Your AI Experience Through Customer Eyes
AI adoption among consumers is rapidly reshaping how they shop for insurance, interact with carriers, and make decisions about policies. The inaugural JD Power AI Insurance Experience Study provides unmatched visibility into how AI is transforming the insurance experience, helping carriers keep pace with emerging behaviors and expectations.
Study Benefits
What Carriers Gain From the Study
This study allows carriers to:
• Understand how consumers engage with AI across shopping, claims, and servicing
• Benchmark performance directly against the Top 25 U.S. P&C carriers to identify strengths and weaknesses
• Determine the influence of AI-driven advice on customer decisions and loyalty
• Evaluate carrier-provided AI tools against leading third-party platforms (e.g., ChatGPT, Claude, Gemini)
• Identify proven best practices in AI-enabled experiences
Key Dates
2026 U.S. AI Insurance Experience Study Milestones
Fielding: June 2026
Publish: August 25, 2026
Press Release: August 27, 2026
2027 U.S. AI Insurance Experience Study Milestones
Wave 1 fielding 7/30 – 10/6
Wave 1 publish 11/18
Wave 2 fielding 10/7 – 1/11/27
Wave 2 publish 1/17/27
Wave 3 fielding 1/12/27 – 4/6/27
Wave 3 publish 5/12/27
Wave 4 fielding 4/7/27 – 7/7/27
Wave 4 publish 8/24/27
Profiled Brands
2026 Brands Targeted to be Profiled
(final profiled list will be available upon study publication)
ACG (AAA)
ACSC (AAA)
Allstate
American Family Insurance
Amica
Auto-Owners Insurance
Cincinnati Insurance
Country Financial
CSAA (AAA)
Erie Insurance
Farmers Insurance
Foremost
GEICO
Kemper
Liberty Mutual
Mercury Insurance
National General Insurance
Nationwide
NJM Insurance Group
Progressive
State Farm
The Hanover
The Hartford
Travelers
USAA
AI Tools Evaluated
Carrier-provided AI tools are benchmarked against leading third-party platforms:
ChatGPT
Google Gemini
Microsoft Copilot
Meta AI
Perplexity
Grok
Claude
Voice assistant (e.g., Alexa, Siri)
Press Release Information
JD Power will issue a national press release highlighting key findings from the JD Power U.S. AI Insurance Study. Stay tuned!
Insurance Insights
Competitive Insights at Your Fingertips
Study subscribers can leverage comprehensive results and customizable reports to inform strategies, set ambitious goals, and optimize products and services.
Outmaneuver the competition by using PowerSource — our interactive data platform — to uncover actionable insights, identify performance gaps, and capitalize on strengths.
