Signals Intelligence for Personal Lines Insurance
A Daily, Competitive View of Insurance Shopping and Loyalty
JD Power Signals Intelligence for Personal Lines Insurance delivers a daily, competitive view of auto and home insurance shopping and loyalty behavior across national, state, and local markets. Designed for insurance leaders navigating acquisition pressure and rising churn, Signals Intelligence provides near real time insight into who is shopping, where they are shopping, and which brands are gaining—or losing—consideration and business.
DAILY INTELLIGENCE FRAMEWORK BUILT FOR THE ACQUISITION BATTLE
- Daily tracking of auto and home insurance shopping and loyalty behavior
- Competitive visibility at the national, state, and metropolitan levels
- Independent view into which brands are gaining and losing consideration
- Insight into where marketing and advertising investments are shifting outcomes
- Near real time intelligence that removes lag from traditional reporting
Know If You’re Winning or Losing
- Immediate visibility into whether acquisition strategies are working
- Clear understanding of which competitors are attracting at risk customers
- Faster reaction to shifts driven by campaigns, pricing actions, or market events
- Better alignment of marketing spend, agent incentives, and operational changes
Key Features
Daily Shopping and Loyalty Measurement
- Track insurance shopping and switching behavior every day
- Monitor loyalty trends for top auto and home insurance carriers
- Identify brand level gains and losses without waiting for quarterly releases
Granular Market-Level Visibility
- Analyze performance at the national, state, and metro level
- Understand where shoppers are entering and exiting the market
- Assess how different geographic markets respond to campaigns and changes
Understand What’s Driving the Movement
- Identify why shopping behavior shifts—pricing, campaigns, or external events
- Evaluate the impact of market events such as weather or rate actions
- Move beyond trend observation to insight into competitive dynamics
Who SIGNALS INTELLIGENCE Is Built For
- Chief Customer Officers
- Heads of Retention, CX, Marketing, Data & Analytics
- Portfolio and Product Strategy leaders
- CRM, insights, risk, and analytics managers
How are subscribers putting the power of Signals Intelligence to work for them?
