U.S. Vehicle Dependability Study Award Information
Press Release Date: February 12, 2026
How Automotive Marketers Can Capture Shopper Attention in 2026
Using Independent Vehicle Insights to Stand Out in a Complex Market
With vehicle prices at record highs and shoppers keeping their cars longer than ever, automotive marketers have a powerful opportunity to differentiate themselves by guiding consumers through a crowded marketplace, building confidence through transparency, and highlighting the product attributes that matter most in real‑world ownership.
Want to read more?
Using Independent Vehicle Insights to Stand Out in a Complex Market
With vehicle prices at record highs and shoppers keeping their cars longer than ever, automotive marketers have a powerful opportunity to differentiate themselves by guiding consumers through a crowded marketplace, building confidence through transparency, and highlighting the product attributes that matter most in real‑world ownership.
Want to read more?
The JD Power U.S. Vehicle Dependability Study (VDS)
Focuses on problems experienced by original owners of 3-year-old vehicles. Study findings are used extensively by manufacturers worldwide to help them design and build better vehicles — which typically retain higher resale value — and by consumers to help them make more informed choices for both new and used vehicles.
Discover the Top-Ranking Vehicles for Long-Term Dependability
The results are in! Explore key insights from the J.D. Power 2026 U.S. Vehicle Dependability Study.
The results are in! Explore key insights from the J.D. Power 2026 U.S. Vehicle Dependability Study.
Licensing Opportunities
Award Information
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Award Merchandise
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Performance Reports
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Vehicle Dependability Awards in Action
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
Let's Connect
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.