Why should travel brands promote their commitment to delivering a satisfying app experience?
Drive Satisfaction
Travel apps are a key driver of satisfaction with the overall travel experience.*
Deliver on Traveler Expectations
Travelers use mobile apps for booking, managing day-of-travel, and account management and have high expectations based on experiences with high-performing apps—both within and outside of the travel industry.*
Stand Apart from Competitors
Travel brands with the best mobile app experience are well-positioned to grow and take market share from competitors with apps that do not meet customer expectations.*
The JD Power U.S. Travel App Satisfaction Study measures user satisfaction with travel apps across three award-eligible segments of the travel industry: Airline, Hotel, and Rental Car.
JD Power will issue a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Performance Reports - Additional Brand Licensing Opportunities
JD Power Performance Reports are customized, client-commissioned reports that highlight above-average performance by companies in JD Power syndicated studies. Each report is written and designed by JD Power, and features research findings and charts from the study, with a focus on the sponsoring client’s ranking and performance.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
