Create experiences that travelers remember

With the price of a bottle of water in a U.S. airport now routinely topping $5, and airports more crowded than ever, air travelers have increasingly made the airport lounge the destination before the destination.

Hotel guest satisfaction in North America continues to climb, with year-over-year improvements across every hotel segment in the JD Power 2026 North America Hotel Guest Satisfaction Index Study.

TROY, Mich.: 6 May 2026 — During the course of a year that saw heavy flight delays and cancellations, crowded airports and rising ticket prices and baggage fees, airlines in North America still managed to deliver stand-out passenger experiences. According to the JD Power 2026 North America Airline Satisfaction Study,SM released today, overall satisfaction rises 8 points (on a 1,000-point scale) year over year, with improvement occurring across all segments. However, as airfares have begun to skyrocket in 2026, airlines may soon find it difficult to offset high costs with great service.