Travel & Hospitality

Create experiences that travelers remember

Winning in travel and hospitality starts with understanding customers and their experiences. JD Power benchmarking helps improve satisfaction, guest experience, and brand performance.

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Traveler Experience Insight

Capture feedback across booking, travel, stay, and post-trip experiences.

Brand and Property Benchmarking

Measure performance across brands, locations, and competitors.

Loyalty and Advocacy Growth

Identify what drives repeat bookings and brand preference.

Travel & Hospitality Products

Strengthen Travel Experience Outcomes

Understand what drives satisfaction, loyalty, and advocacy

Travel & Hospitality

North America Airport Satisfaction Benchmark Study

The North America Airport Satisfaction Study measures passenger experience across Mega, Large, Medium, and Canada airport segments on six key factors. Learn More Travel & Hospitality

North America Hotel Guest Satisfaction Study

Delivers comprehensive guest satisfaction insights for hotel brands across North America, revealing what matters most to guests and its impact on loyalty and revenue. Learn More Travel & Hospitality

Airport Lounge Satisfaction Study

Measures and compares passenger satisfaction at airline, credit card, and independent lounges across eight key dimensions. Learn More Travel & Hospitality

Third Party Hotel Management Guest Satisfaction Study

Isolates third-party hotel operator performance from the brand, measuring and benchmarking guest satisfaction across key experience factors. Learn More Travel & Hospitality

North America Airline Satisfaction Study

Measures passenger satisfaction with major North American airlines from reservation to baggage retrieval, delivering insights to improve the complete air travel experience. Learn More Travel & Hospitality

North America Airport Satisfaction Study

Measures passenger satisfaction at major North American airports across the entire journey—from curbside arrival to gate departure and baggage claim. Learn More Travel & Hospitality

North America Rental Car Satisfaction Study

Measures customer satisfaction for airport-based rental car companies across North America, evaluating the full journey from reservation through vehicle return. Learn More

Customer Service

Turn service into a competitive advantage

JD Power helps you improve service performance via customer experience analytics to understand interactions across channels, benchmark performance against competitors, and improve outcomes with the right customer satisfaction metrics.

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Related Insights

Press Release

Massive Airport Construction Projects Finally Pay Dividends, but Not All Improvements Yield Equal Results

Overall satisfaction with North America airports rises despite persistently high passenger volume

Press Release

Hotel Management Companies Drive Guest Satisfaction Growth

Hotel management companies are successfully enhancing the guest experience at their branded hotels, according to the JD Power 2026 North America Third-Party Hotel Management Guest Satisfaction Benchmark, released today.

Press Release

Complimentary Food and Beverage, Staff Interactions Drive Guest Satisfaction with Airport Lounges

With the price of a bottle of water in a U.S. airport now routinely topping $5, and airports more crowded than ever, air travelers have increasingly made the airport lounge the destination before the destination.

Ready to make smarter travel and hospitality decisions?

Contact us to see how JD Power delivers customer experience insights and benchmarking that help improve guest satisfaction, loyalty, and business performance.