U.S. Financial Services Churn Data & Analytics Study
See Customer Churn Before It Happens—And Act Faster Than Your Competition
JD Power Financial Services Churn Data & Analytics delivers daily visibility into customer acquisition and attrition across the financial ecosystem. It quantifies silent churn, identifies competitor gains, and highlights where you’re losing customers—so you can intervene early and protect revenue.
What It Measures
Daily Intelligence on Who’s Leaving, Why, and Where They’re Going
Evaluates customer churn and acquisition across six core outcome metrics:
• Consider
• Selection
• Converison
• New to Market
• Full Attrition (hard churn)
• Soft Attrition (soft churn)
Tracks: acquisition, retention, and attrition rates across
• Checking
• Savings
• Credit Card
• Auto Loan
• HELOC/HELOAN
• Personal Loan
• Individual Investment
• Retirement Account
Includes: Opportunity to license awards for top-performing lenders
How It Works
How Financial Services Churn Data & Analytics Works
- Combines daily-updated behavioral signals, consumer intent data, and competitive attribution
- Detects complete and silent churn across financial products
- Segments insights by geography, demographic cluster, account type, and customer profile
- Access hard-to-find acquisition, retention, and attrition rates across, including auto finance, banking, and credit products
Core Strengths
See Churn Earlier, Act Faster
• Identifies at-risk customers weeks before traditional systems detect churn
• Quantifies silent churn that would otherwise go undetected
• Highlights competitor movements and channel vulnerabilities
• Enables retention teams with actionable, data-driven intelligence
Business Impact
Reduce Churn, Protect Revenue
• Pinpoints at-risk customers and quantifies revenue leakage
• Provides real-time alerts for defections to competing lenders
• Shows which offers reduce attrition (rates, incentives, bundles)
• Aligns programs by region, ZIP, and socioeconomic segment
• Informs pricing and packaging to defend loan share
Who Is Churn Analytics For
• Chief Customer Officers
• Heads of Retention, CX, Marketing, Data & Analytics
• Portfolio and Product Strategy leaders
• CRM, insights, risk, and analytics managers
How are subscribers putting the power of Churn Analytics to work for them?
PowerSource
Insights Available at a Touch of a Button
Subscribers have full access to benchmark reporting, competitor analysis, and more with PowerSource.
